Think email marketing is dead? Think again! Email marketing is still one of the most powerful digital marketing channels and email marketing success rates are stronger than ever. Email marketing is the only marketing channel that delivers a $44 to $1 return on investment and has the highest customer engagement rates of any marketing strategy.
Simplicity is the Key to Successful Email Campaigns
Designing the perfect email can seem like a tough challenge but it gets a lot easier when you realize that simplicity is the key to a successful email campaign. Keeping your email messages precise and relevant to your audience’s needs is the way to maximize your results every time. If you are wondering how to motivate your customers to open and engage with your email, the answer is simplicity. Stick to the basics to ensure that your email messages are opened, read and acted on.
Focus On One Message
When sending an email message to customers and prospects, you should always have one goal in mind. The goal of your message should be featured right at the start of the message to quickly engage the reader. Whether your goal is to announce a new product, give your customers a special offer or introduce your company to a new prospect, every element in the email should support the main goal of the message. Keeping things simple with one goal will allow you to direct your customers to the desired call to action.
Shorten Your Subject Lines
Short subject lines make it easy for the email recipient to identify who the sender is. A simple and direct subject line will always yield the best open rates. The most effective subject lines identify the sender, feature the offer, and stress urgency in opening the message.
Make Your Copy Easy to Read
Studies have proven that marketing copy that is focused, informal and easy to read has a higher response rate than long, complex copy. Read your email copy and then trim it down to ensure that you are only including essential information that will help increase open and click-through rates. You only have a couple of seconds to grab your reader’s attention so make sure your copy is easy to digest. Also, remember to speak to your audience in a familiar tone that is consistent with your brand.
Keep Your Design Simple but Engaging
Keeping your copy simple is very important but you should also focus on creating an engaging design. Make sure the layout of your email is easy to follow and include a strong call to action to help increase engagement and response rates. You should include graphics and photos that complement the copy and ultimate goal of your message but don’t include overly produced content. Cramming too much information into an email message may force the recipient to abandon the message. Finally, make sure that all of the design elements follow your brand guidelines so the email recipient sees the consistency between your company’s brand and the email message.
Test Your Email Before You Hit Send
You’ve put all that effort into designing your email message and now it’s time to hit send. Before you send out your message, it’s critical to test your email to make it sure it renders well in the most popular email programs. Engage your audience by following these steps and remember to keep your emails simple. Keeping the process simple will yield the best results.
eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues. eTargetMedia’s services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services.
Contact us to see how we can help you plan a successful email campaign at 1.888.805.3282 or http://www.eTargetMedia.com.
One of the most important elements of any email marketing campaign is writing effective marketing messages that are optimized to engage your customers and generate results. You will drive more leads/sales from your email messages if your email message is relevant to your customers needs and shopping preferences and has a purpose to motivate the customer to act on your email. Things like prominent call to actions, email personalization and engaging subject lines can all help boost your email marketing campaigns. Here are the 5 most important tips for writing effective email marketing messages.
At eTargetMedia, we strive to provide you with the most efficient email marketing services for your business. As seasoned specialists, we have endured countless trials of understanding the analytics and strategic methods of successful lead generation. In order to achieve positive gains, we dove into the depths of email marketing and analyzed each positive trend. Here are some tips to get you started on the path to relevancy.
Opt-Outs Are Actually Okay!
Often times, you will find that users will only be interested in receiving specific mail from an interest type – like weekly deals and coupons – rather than every bit of marketing email from your brand. You can cater to this by creating a link to the email preference page that allows users to easily opt out of the emails that they wish to not receive. Your recipient will remain engaged if you give them the freedom to control their preferences and what they receive in their inbox.
Honor Your Consumer Preferences
Brands tend to send too many emails, which in turn overwhelms the customer. If you are receiving a large volume of opt outs from customers choosing to receive less email from you, consider sending an email that combines multiple emails into one. While you may have difficulty grabbing the attention of the customer with daily emails, combining them into a weekly one may be the solution to your problem. eTargetMedia can help you achieve this success with their optimized email lists.
Email marketing has always been an important tool in a marketer’s arsenal. But, did you know that measuring clicks isn’t enough to determine the success of campaigns? ROI, or the return on investment, is an important metric that should be calculated and tested to maximize your marketing influence. We at eTargetMedia understand the important of influence and outreach, which involves numerous factors. Determining the appropriate metric when testing is an important step that every marketer should follow.
Lead Generation: The Bigger Picture
If you’re involved in cross-channel marketing campaigns like email, Facebook, and your own website, you have multiple ways to generate leads and interest to your products and services. Measure the success of all your campaigns by creating tests like discount codes. By offering codes on each channel, you’ll be able to determine which area is the strongest and which one’s the weakest. This will give you more insight on what you need to fix and what new strategies you’ll want to implement on each channel.
Focus On Every Metric
For some businesses, these metrics can be easily documented – such as e-commerce sites. Other businesses may have a much tougher time in regards to determining what’s working. Be sure that you don’t just focus on the click through rates. Rather, look at the larger picture and see what’s trending. Then, you’ll be able to adjust and apply. For instance, you may notice an increase in click through rates. But, if this doesn’t generate sales or lead to an increase in business, then what good is it that people are looking but not buying? One way that you can increase your click through rates is with eTargetMedia targeted email lists that are designed for businesses that want to reach out to prospective consumers. With thousands of businesses just waiting to invest on new services and products, you’ll get a jump start in the market.
There are various ways that you can increase your open rates.
If you are a marketer for a company, chances are you’ve already explored the avenues of email marketing. Here at eTargetMedia, we strive to maximize your email marketing results with targeted lists that help you reach responsive customers that are likely to purchase your products and services. You may be struggling to obtain a new customer base and if you have not implemented email marketing successfully, you may believe that email marketing is not right for you. Fortunately, we’ve provided some strategies that will help you get back onto the right track.
No More “Dear Mr. or Mrs.”
It’s time for you to turn to the wonders of personalization. By practicing this strategy, you’ll develop a relationship with the buyer and learn about their interests and what appeals to them. For example, one of your clients purchased a blazer from your store. You might push similar products and styles in your next email that would appeal to them.
Don’t Overextend Subject Lines
Keep your subject lines between 60 to 70 characters. Anything after 70 characters is considered the “dead zone”, and according to studies there are significantly less click throughs and open rates with long subject lines.
Optimize Deployment Time
The optimal deployment time for email campaigns is in the morning and during the day. Tuesdays and Wednesdays are the most popular days for opening emails. We at eTargetMedia want you to reach out to the consumer at a time where they’ll actually look at your emails. This will result in a higher open rate and potentially more business for your company.
Email marketing is a powerful digital medium that can dramatically increase sales. Its effectiveness has been proven in the field for years now and marketers continue to utilize this tool to help bring in new customers. However, not every campaign can be hugely successful off the bat. It’s a process that requires experimentation and sifting through enormous amounts of data. At eTargetMedia, we know what it takes for an email marketing campaign to actually get through to the reader – and it definitely doesn’t involve bombarding the customer with repetitive emails.
Make a Good First Impression
Your subject line can be essentially viewed as your first impression. Think of it as your make or break point. If a customer isn’t wowed, he or she will just skip over it or trash it. Focus on making your subject lines interesting and informative. Make your customer feel like they’re missing out on a great opportunity if he or she doesn’t open it.
Here at eTargetMedia, our team of professionals incorporates a creative, yet professional design that’s easy to read, properly branded, and effective. Many marketers believe that fancy images, bright colors, and huge logos automatically imply an “important” company. But, factor in the amount of time it takes for a computer or smart phone to load all those images. Since most people now check their emails via mobile, it’s important to keep the pages loading fairly quickly.
“One and Done”
Running one email campaign isn’t enough to garner the attention of your customer base. In fact, most consumers won’t interact with an email on the first send. Rather, habitually send emails incorporating different advertising strategies to declare which one works effectively.
Email marketing campaigns should be approached with strategy in mind. Consider this – beginning a campaign without any optimization or collection of data will most likely result in subpar results at best. It’s important that when you deal with marketing that you take it one step at a time. Because in the end, you want to improve your business value and become well-known in the public eye, rather than being labeled a spammer.
At eTargetMedia, we can help guide you through the complications of email marketing campaigns. Our dedicated strategists will walk you through each step and answer any questions that you may have. Our services offer a way to create a targeted email campaign that will not just increase customer engagement, but provide results as well. Realistically, your marketing goal isn’t to have your customers open your email, read it, and do nothing. It should be about introducing new customers to your business and have them perform an action that results in a sale.
Years of Experience and Trust
eTarget Media only works with the best email-marketing strategists. Our specialists understand what it takes for an email campaign to not only provide results, but to also elevate a business. It’s an ongoing process that requires trial and error, creative development, testing, and other methods. We want the best for our clients, which is why we created a platform that brings out the full capabilities of a business that’s looking to expand.
Email marketing is stronger than ever and continues to be the most powerful and effective digital marketing channel. It delivers the highest return of investment (ROI) of any marketing strategy and can help increase website traffic, customer brand loyalty, customer engagement and sales. In this article, we look at the future of email marketing and share email predictions for the next decade. What do you think the future of email marketing will look like?
Email Marketing Will Get Smarter
Email marketing will integrate everything from customer shopping habits to customer behavioral data, customer preferences, and customer location to deliver the right message to the right customer at the right time. This will make email even smarter in the future as email content will be customized to meet the unique preferences of each consumer.
Email Programs Will Get Better
Email programs will get better at helping consumers manage their in boxes and will give consumers more sorting and management options based on email content and filters instead of just sorting email by date.
Email Personalization Will Reach a Significant Level
Email will be even more personalized in the future as 1-to-1 marketing becomes more of a reality. Email triggers will also be automated to deliver personalized content to customers.
Cross Channel Marketing Will Grow
Technology will manage cross channel messaging so consumers will receive the same messages through email, social, mobile and other digital channels, creating a truly integrated marketing experience.
Email Will Drive Success of Other Marketing Channels
In the future, email will not only be seen as the most effective digital marketing channel that produces the highest ROI, it will also integrate with other marketing channels to help increase the effectiveness of all marketing strategies.
Email Will Get More Interactive
Email will get more interactive by integrating embedded video, social sharing, forms, and ecommerce. Consumers will be able to purchase products and services, watch videos, share on social sites, comment and more without ever leaving their inboxes.
Experienced Email Marketing Professionals Will be Valued as Top Talent
Smart companies will recognize the value of truly experienced email marketing professionals and will seek out top talent in the field to manage all digital channels with email leading all other marketing initiatives.
The Smartest and Most Innovative Emails Will Drive Interaction
In the future, trillions of email messages could be sent every day. The smartest, most innovative and dynamic emails will get the most engagement as more and more messages compete for customer attention.