10 Email Marketing Statistics That You Need to Know Now

10 Email Marketing Statistics That You Need to Know Now

By: eTargetMedia

The rise of social media and mobile marketing have had a big impact on digital marketing but email Email Marketing continues to deliver the highest returns on investment of any marketing channel. Email data proves that successful email marketing continues to grow and is leading all other digital marketing strategies.

The rise in use of smart phones, tablets and mobile devices has given every consumer immediate, on-the-go access to emails which is helping to drive the success of email marketing. In addition, social media has given marketers a new space to promote their email newsletters, increase email subscribers and offer special marketing campaigns that combine social media with email marketing. Email engagement has never been at a higher rate than it is now and email tracking is more sophisticated than it’s ever been.

The following statistics prove that email marketing is thriving and deliver the highest engagement, sales and conversion rates of all digital channels.

b1 Average Email ROI is Over 44:1
According to the Direct Marketing Association (DMA), for every $1 marketers spend on email, the average ROI is $44.

10 Email Marketing Statistics That You Need to Know Now

 

b2 Email Delivers More Leads Than Any Other Marketing Channel
42% of businesses listed email marketing as the top digital marketing channel for lead generation.

 

b3Most People are Reading Emails on Smart Devices
More people are reading email on their phones than on desktop computers (over 85% of them are using a smart device).

 

b4Email Open Rates Are Growing
More people are reading email on their phones than on desktop computers (over 85% of them are using a smart device).

 

b5Put Information on Joining Your Email List On All Business Collateral
E-mail messages that include a social sharing button generate 30% more click throughs than emails without a social sharing button.

 

etargetMedia-06Email Effectiveness is Increasing 
43% of email marketers say email effectiveness is increasing and that they expect it to increase even more in the future.

 

etargetMedia-07Email Effectiveness is Increasing 
Over 70% of US consumers read email on their phones everyday (that’s over 100 million people) and that number is increasing daily.

 

etargetMedia-08The Number of Email Accounts is Projected to Grow to Over 5 Billion
The number of worldwide email accounts is projected to grow from over 4 billion accounts in 2014 to over 5 billion email accounts by the end of 2018.

 

etargetMedia-09Email’s Customer Acquisition Rates is 40 Times Higher than Social Media 
Email is 40 times more successful at acquiring new customers than either Facebook, Twitter or any social media site.

10 Email Marketing Statistics That You Need to Know Now

 

etargetMedia-10Email Drives Online and Offline Purchases
81% of online shoppers said they were likely to make purchases (online or at a store) as a result of a targeted email campaign.

About eTargetMedia

eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues.  eTargetMedia’s services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services.

Contact us to see how we can help you plan a successful email campaign:

Phone: 888.805.3282

Email: info@eTargetMedia.com

Web: www.eTargetMedia.com