Email is the leading direct channel in terms of daily use and consumer preference for both personal and marketing communications.

Email marketing has a massive potential reach and most consumers have indicated that they prefer to be contacted by brands through email communications. According to a recent email study, 64 percent of marketers indicated that their company’s spend on email marketing were set to increase. Email is a great and cost-effective way to reach a high volume of consumers and through correct targeting, it can generate more leads than any other marketing channel. Social media, text messaging, likes, shares and tweets, have become increasingly popular but email still remains the most effective way to engage customers with targeted marketing communications. Mobile devices have also allowed consumers to receive email messages anytime, anywhere. Email clearly still plays a huge role in marketing communications.

Results from a recent marketing study:
77 percent of consumers listed email as their preferred channel for receiving opt-in marketing communications. Only 6 percent chose social media and 5 percent chose text messages. For every $1 spent on email marketing, the average return on investment (ROI) is $40.56, according to the Direct Marketing Association (DMA). Around a quarter of email accounts are corporate accounts, making email marketing well suited to B2B as well as direct consumer marketing.

Consumers use email more frequently than any other media channel.
91 percent of consumers stated that they checked email at least once a day. Only 57 percent of consumers stated that they use Facebook daily, 14 percent stated they check Twitter daily and only 10 percent checks LinkedIn daily. Only 57 percent said that they use text messaging daily. Email is used more frequently than social media, text messaging, and instant messaging on a daily basis.

A targeted email marketing campaign can help you reach new customers, generate leads, maximize your ROI and increase revenue. Integrate your email campaigns with your social media and online advertising campaigns and you have far more chance of engaging each customer and maximizing your marketing dollars. Contact us today to find out how we can help you.

About eTargetMedia
eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues. eTargetMedia’s services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services. Our service and commitment to excellence means that not only will you see vast improvements, but you will have the benefit of utilizing our ongoing support and services to further enhance and develop your email marketing presence.

Learn more at www.eTargetMedia.com

10 Impressive Email Marketing Statistics that Prove Email is the Leading Marketing Channel

The total number of worldwide email users, including both business and consumer email users is exploding every day. There are currently over 3.9 billion email accounts in use and the email audience is forecasted to grow to 4.9 billion by 2017. Over 91% of consumers check their email at least once per day. This gives marketers a tremendous opportunity to reach new and existing customers through targeted, email marketing communications. Email marketing provides a better Return On Investment than any other marketing channel including, Pay Per Click advertising, social media, content marketing, affiliate marketing, offline direct marketing, online display advertising, and mobile marketing. Email marketing is thriving and businesses are continuing to see very high ROI returns from their targeted and opt-in email marketing campaigns. Integrate email with your overall marketing mix and see your ROI soar. Contact eTargetMedia to develop an email marketing plan that’s fully integrated into your overall marketing mix and will increase your ROI.

The number of email accounts is exploding every day

There are nearly 3.9 billion email accounts worldwide. That number is expected to increase to 4.9 billion by the end of 2017. That’s tremendous growth over the next few years. With email usage increasing around the world, you need to make sure that your email marketing messages are highly targeted, personal and relevant to your customer’s preferences.

95% of online consumers use email

95% of online consumers use email and 91% of those consumers reported checking their email at least once a day, with many checking their email many times through out the day. US internet users average 3.1 email addresses, including personal and business email addresses. This gives you an opportunity to target customers for both consumer and business product and services.

Mobile access to email is exploding

An impressive 72% of US online adults send and receive personal and business emails via smartphone everyday, according to Forrester Research. User access to email via mobile devices is also increasing tremendously. Mobile email allows marketers to send targeted email messages to consumers on the go and on the one device they have with them at all times.

Email is better at acquiring customers than social media

A recent study found that email is 40 times better at acquiring new customers than social media including Facebook and Twitter combined. The rate at which email motivates purchases is three times that of social media and the average order value is also 17 percent higher. Email marketing is a better investment and generates higher ROI than social media marketing campaigns.

Consumers spend more time with email than any other digital activity

A survey of US internet users showed consumers spent more time per week with email than any other digital activity including social media such as Facebook and Twitter, texting, digital gaming, watching online videos and more.

Email couponing and special offers work

A recent study showed that 7 in 10 people use coupons or special offers from marketing emails on a regular basis. Sending special offers, discounts or email coupons to your customers is a great way to create brand loyalty and motivate your customers to purchase products and services from your business.

Consumers like targeted email marketing messages

A survey conducted by Harris Interactive found that people actually like targeted email marketing messages especially when they are based on previous shopping behaviors. 81% of US online shoppers said they were likely to make additional purchases as a result of targeted emails.

Consumers say email is their preferred form of communication

48% of consumers say email is their preferred form of communication with brands and 70% of consumers say they always open emails from their favorite companies. Sending targeted email messages is a great way to increase sales from loyal customers and reach potential new customers.

Email is effective for lead generation

62% of businesses say email is their most effective lead generation channel with 88% of Business-to-Business marketers citing email as the most effective lead generation marketing tool. Email is not only effective, but by far the most widely used tool for B2B marketers in generating leads. Nine in ten (88%) marketers make use of email marketing.

Email delivers great returns

MarketingSherpa found that companies sending over 100,000 emails per month see a 94% return on investment. Companies sending under 100,000 emails per month also see a very high ROI. Leverage the power of email marketing and you can increase sales, maximize your ROI, reach new customers and keep your current customers loyal to your brand.

About eTargetMedia

eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues. eTargetMedia’s services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services. Our service and commitment to excellence means that not only will you see vast improvements, but you will have the benefit of utilizing our ongoing support and services to further enhance and develop your email marketing presence.

Learn more at www.eTargetMedia.com

5 Email Tips that Can Help Boost Your Holiday Sales

The holidays are right around the corner. Black Friday and Cyber Monday will be here before you know it. Now is the perfect time to start planning your holiday email marketing promotions. eTargetMedia has 5 tips that can help you boost your holiday sales and help you stay in touch with your customers throughout the holiday season. There will be lots of email competition so it’s even more important to make sure you have an effective email marketing strategy in place during the holidays.

Make It Easy for Customers to Recognize You
Consumers are more likely to open an email message if they know who it’s coming from. Companies often overlook the email from name and from address. This is a mistake because the from name and email address is the first thing your customers see when they open their inboxes. Make sure your from name and email address are branded with your company name.

Focus on the Subject Line
If you want your email promotion to stand out from all of the competition in the inbox during the holiday months, you need to put some real thought into the subject line. Think about your message and what it means to your customers. Create a few subject line teasers that will motivate your customers to open your email. Test different subject lines to see which subject line delivers the most opens and clicks.

Help Customers Save Time During the Busy Holiday Months
The holiday season is the busiest time of year for most consumers so sending your customers clear, concise email messages is the best way to get your customers to pay attention to your promotions. Make sure your email messages are short and to the point. Include lots of headlines and call to actions to help your customers find what they need easily.

Create Special Holiday Deals and Offers
Everyone loves buying gifts for family, friends, teachers and co-workers but it can become very expensive very quickly. Offering special holiday promotions and deals is a great way to motivate your customers to purchase your products and services. Holiday promotions could include special discounts, free shipping, buy one get one offers and much more.

Include Clear Call to Actions
Make sure your main call to action is clear to your customers. Think about what you want your customers to do after they read your email. Do you want them to come visit your store, make online purchases or call you to order your products? Your call to actions should clearly tell the customers what they should do next and should be easy to find in your email message.

About eTargetMedia
eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues. eTargetMedia’s services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services. Learn more at www.eTargetMedia.com