Strategies to Improve Lead Generation via Email Marketing

At eTargetMedia, we strive to provide you with the most efficient email marketing services for your business. As seasoned specialists, we have endured countless trials of understanding the analytics and strategic methods of successful lead generation. In order to achieve positive gains, we dove into the depths of email marketing and analyzed each positive trend. Here are some tips to get you started on the path to relevancy.

Opt-Outs Are Actually Okay!

Often times, you will find that users will only be interested in receiving specific mail from an interest type – like weekly deals and coupons – rather than every bit of marketing email from your brand. You can cater to this by creating a link to the email preference page that allows users to easily opt out of the emails that they wish to not receive. Your recipient will remain engaged if you give them the freedom to control their preferences and what they receive in their inbox.

Honor Your Consumer Preferences

Brands tend to send too many emails, which in turn overwhelms the customer. If you are receiving a large volume of opt outs from customers choosing to receive less email from you, consider sending an email that combines multiple emails into one. While you may have difficulty grabbing the attention of the customer with daily emails, combining them into a weekly one may be the solution to your problem. eTargetMedia can help you achieve this success with their optimized email lists.