Whether you’re a marketing professional or a business owner, you are probably aware of the power of email marketing. Indeed it is considered the top marketing channel in the digital world and many companies are already investing more of their time and money into crafting effective email marketing campaigns.
But does email marketing truly live up to its reputation as an effective way to reach a target audience, or is it just another marketing trend that will fade out of style? Statistics don’t lie; email marketing is here to stay. Let’s look at the facts. Here are three email marketing statistics that prove email marketing is not going anywhere:
The Number of Email Users is Growing
It’s hard to find someone who doesn’t have an email address. Statistics reveal that there are currently over 3.9 billion people who use email, and this number grows on a daily basis. By 2017, the email audience is forecasted to increase to a whopping 4.9 billion. One billion new accounts in only two years reveals that email is only increasing in only growing in popularity. For this reason alone it’s important that businesses take this channel of marketing very seriously. This means that you will need to create highly targeted, personal, and relevant email marketing campaigns.
The Majority of Online Consumers Use Email
If you’re browsing the internet, chances are you have an email account. How many online consumers use email? An impressive 95 percent. And of those 95 percent, 91 percent check their accounts at least once a day, while many report that they check their accounts multiple times. People who use the internet in the U.S. have an average of 3.1 email addresses, which includes both personal and business accounts. This means that marketers can target customers for both business and consumer products and services.
Mobile Access to Email is Growing
Forrester Research reports that 72 percent of U.S. online adults send and receive business and personal emails through smartphones everyday. The ability for users to access their email accounts via mobile devices is also growing at a steady rate. Marketers can use mobile email to send targeted messages to consumers on the go as well as on the one device that is always with them.
Do you want to increase conversion rates and grow your business? It’s all about email marketing. If you haven’t invested your time and money into creating effective email marketing campaigns, now is the time. Contact eTargetMedia for more information.