eTargetMedia Ranked #1 For Data Card Quality

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eTargetMedia, a leading email marketing company, has been Ranked #1 again for Top List Managers For Data Card Quality by NextMark. eTargetMedia has consistently Ranked #1 for the 100-249 lists category and has enjoyed this prestigious recognition for over 10 years. NextMark ranks the top list managers by the quality of their data card portfolios. The data card quality score is calculated by analyzing over 74,000 data cards and rating the datacard quality on 13 key attributes, including how often the datacards are updated, base list price, list description, list source, list segmentation, list selects, geography selects, list categorization, contact information and more.

eTargetMedia oers over 200+ data lists with over 200 million email records to reach a wide variety of audiences with precision targeting. Our comprehensive lists oer an unrivaled range of selectivity to help you zero in on the right prospects with precision. Our email marketing experts have an unmatched commitment to client success and we oer the very best email marketing, display advertising, postal marketing, email append and creative solutions to clients. As a DMA Member and Certified ANA Marketing Professional company, we adhere to the best practices and industry guidelines. Our meticulous list hygiene keeps our database among the most responsive on the market. View all of our targeted lists online at: http://lists.etargetmedia.com.

eTargetMedia Launches Display Ads Retargeting Solution to Complement Precision Targeted Email Marketing Campaigns

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eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email marketing campaigns. eTargetMedia offers one of the most comprehensive email marketing solutions in the industry with top notch list hygiene methods that ensure the highest quality data available. The new display ads retargeting solution will allow marketers to distribute precision targeted email marketing messages to their clients and follow up the email campaign with cross-channel retargeting display ads.

eTargetMedia’s cross-channel marketing platform makes it easy for marketers to deliver personalized promotional messages to clients through both targeted email marketing campaigns and display ads on popular websites. Delivering marketing campaigns to the right people at the right time is critical to the sales process and eTargetMedia’s campaigns allow marketers to distribute their marketing messages to email inboxes and across the web. eTargetMedia helps leading brand marketers identify their audiences, precision target them with the right marketing messages and then track campaign performance with audience insights and optimization strategies.

Email marketing is the most effective channel for reaching customers online and by incorporating retargeted display ads, marketers can now extend their reach even further and continue to communicate their marketing messages to clients across multiple marketing channels. Email marketing continues to outperform all other digital marketing channels and is the preferred marketing medium among both marketers and consumers. Email delivers an average of $44 ROI for every $1 spent and consistently achieves the highest ROI, according to the Data and Marketing Association (DMA). Email marketing also delivers up to 40 times the customer acquisition rate than social media.

“We are excited to bring our proven and comprehensive display ads retargeting solution to our clients,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our results-driven, precision-targeted email marketing campaigns combined with our new retargeting display ad solution delivers a robust, cross-channel digital marketing platform that will help marketers build more profitable relationships with clients. Our large agency digital marketing services combined with our high end boutique personalized attention to each and every client has helped us build long-term relationships with the leading brands across the country.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia works with some of the world’s most popular and successful brands to develop targeted email marketing campaigns that drive traffic, sales, revenue and ROI. eTargetMedia is a member of the Association of National Advertisers (ANA). Visit the eTargetMedia website to learn more.

eTargetMedia Announces New Precision Targeting Email List Rental Services to Increase Email Marketing ROI in 2021

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eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has announced new precision targeting email list rental services that now include more selectability, targetability and precision in geo-targeting to ensure proper placement of the marketing offer in front of the most responsive audience. As email marketing quickly evolves, eTargetMedia is always expanding and improving the company’s email marketing solutions to help brand marketers effectively utilize email marketing in their marketing campaigns and increase their email ROI.

eTargetMedia’s proprietary email marketing database has grown larger than ever this year and now includes more consumer and B2B selects than ever before. eTargetMedia offers one of the most comprehensive email list rental solutions in the industry and the company’s top notch list hygiene methods ensure the highest quality data available. All of the email addresses in the database are 100% opt-in and are sourced through online registrations, survey responses and lifestyle questionnaires. eTargetMedia’s email marketing campaigns include no select fees, which means the company can target email campaigns with precision in market segmentation without the client accruing additional costs.

eTargetMedia is a leading provider of targeted online and offline direct marketing services and has been ranked #1 in data card quality by Nextmark for consecutive years. The company has helped brands across all industries improve their email marketing initiatives and increase their customer acquisition rates through targeted email marketing. Email marketing outperforms all other digital marketing channels and consistently achieves the highest ROI. According to the Data and Marketing Association (DMA), email delivers an average of $44 ROI for every $1 Spent. Email marketing also delivers up to 40 times the customer acquisition rate than social media. With more consumers spending time online than ever before, email marketing is quickly becoming the most important and effective channel for reaching customers online and it will continue to be the top performing digital marketing channel in 2021 and beyond.

“Our client base includes industry leading brands and Fortune 500 companies who entrust us to plan and execute email marketing campaigns that deliver results. eTargetMedia is a long term trusted member of the Data & Marketing Association (DMA) so brand marketers can be confident that we adhere to all of the DMA’s email marketing best practices and we follow all of the DMA’s email marketing privacy guidelines,” stated Harris Kreichman, Managing Partner of eTargetMedia. “I am also a Certified Association of National Advertisers (ANA) Marketing Professional which helps me and the eTargetMedia team continually increase our email and brand marketing knowledge and also teaches our company about new trends in digital and direct marketing strategies.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia works with some of the world’s most popular and successful brands to develop targeted email marketing campaigns that drive traffic, sales, revenue and ROI. eTargetMedia is a member of the Association of National Advertisers (ANA). Visit the eTargetMedia website to learn more.

 

Harris Kreichman Renews ANA CAMP Certification

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Harris Kreichman, Managing Partner of eTargetMedia, completed 10 hours of the Association of National Advertiser’s (ANA) continuing education courses and has officially renewed his Certified ANA Marketing Professional (CAMP) certification.

The Certified ANA Marketing Professional program is an extensive and rigorous program that gives qualified marketing professionals an opportunity to get certified in important advertising and marketing topics. Harris Kreichman became a Certified ANA Marketing Professional in 2019. He is dedicated to keeping the certification status and is already working on completing the 10 continuing education units that are necessary to renew for 2021.

The Certified ANA Marketing Professional (CAMP) certification is a significant investment in enriching Harris’s professional development and is a value added benefit to eTargetMedia’s clients. The CEU courses help to keep Harris and the eTargetMedia team continually increasing their marketing knowledge as well as teaching the company about new trends and evolutions in digital and direct marketing strategies.

The ANA CAMP program helps to elevate eTargetMedia’s marketing campaigns with insight into market drivers and best practices — from strategy to execution to tracking metrics. The ANA provides relevant and timely insights, tools, and resources to help marketers expand their brands and by engaging with the ANA’s educational tools and content, Harris Kreichman and the eTargetMedia team are constantly increasing their knowledge and experience.

eTargetMedia helps the world’s leading brands implement comprehensive marketing and promotion strategies that produce measurable results in traffic, customer acquisition, and revenues. eTargetMedia’s services span the gamut of online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services.

 Learn more at https://www.etargetmedia.com.

 

eTargetMedia Announces New Email Marketing Lists for a Changing World

The current pandemic has modified the way consumers work, play, learn, shop and exercise. Many consumers are staying home and spending more time online whether it is for entertainment, getting work completed, learning new skills or working out from home. eTargetMedia released 3 new email marketing datacards recently to reach consumers in a changing world. The 3 new email marketing lists can help marketers target a group of savvy and responsive consumers who are using the web in new ways and are adjusting to a digital lifestyle in a changing world.

The new email marketing lists include:

Digital Entertainment Enthusiasts
http://lists.etargetmedia.com/market?page=research/datacard&id=562459

The Digital Entertainment Enthusiasts file is composed of families and individuals who enjoy a variety of digital entertainment activities and have significantly increased the time they spend on digital entertainment. From binge-watching their favorite shows to learning new skills, these savvy consumers are spending an increasing amount of time enjoying their hobbies online. They are trying new recipes through online cooking demonstrations, traveling the world through virtual experiences, connecting with family and friends through a variety of video services, hosting virtual happy hours, gaming and so much more… all from the comfort of their homes.

Online Fitness and Wellness Enthusiasts
http://lists.etargetmedia.com/market?page=research/datacard&id=562456

The Online Fitness and Wellness Enthusiasts file is comprised of fitness and health enthusiasts who are achieving their wellness goals through digital platforms. These health-conscious consumers subscribe to a variety of digital fitness memberships including live streaming classes from their favorite local gyms as well as subscribing to online national fitness programs. From yoga classes to cycling, cross-training, HIIT, Pilates and other related workouts, fitness enthusiasts now have a huge variety of fitness opportunities online. They enjoy the convenience, flexibility and safety of home-based exercise programs.

Online Education Enthusiasts
http://lists.etargetmedia.com/market?page=research/datacard&id=562458

Online education has transformed the learning experience for students, giving people an opportunity to learn about anything in the world without leaving their homes. The Online Education Enthusiasts file includes individuals who are using their digital devices to learn new subjects, develop new skills, pursue a degree, pivot into a new career, or develop new hobbies. From free and paid online courses to learning a new language, enrolling in seminars and workshops, developing interest-based skills, or pursuing a new degree, online education has changed the way these enthusiastic learners study, learn and engage with new information.

The current pandemic is pushing consumers to work, learn and play digitally. Marketers should take advantage of this shift in digital behavior and use email marketing to reach their customers online. eTargetMedia’s new email lists were developed to target consumers who are now using their digital devices for entertainment, fitness and educational experiences. Our email marketing lists offer the perfect opportunity for marketers to reach customers digitally in our new world.

Learn more at http://www.etargetmedia.com

Harris Kreichman Completes 4 New Association of National Advertisers (ANA) Certified Marketing Professional Training Courses

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Harris Kreichman, Managing Partner of eTargetMedia, recently completed 4 additional Association of National Advertisers (ANA) Certified Marketing Professional training courses. Harris Kreichman is a Certified ANA Marketing Professional and completed the 4 additional courses to further develop targeted marketing skills centered around the customer journey and customer segmentation. Additionally, the training courses will help Harris earn CEU credits that will be applied to renewing his Certified ANA Marketing Professional status.

The courses that were recently completed include:

  • Integrating Across the Customer Decision Journey
  • Applications of Effective Customer Management
  • Customer Reach: The Channels
  • Customer Segmentation

The Association of National Advertisers (ANA) offers on-demand training to a prestigious group of digital and direct marketers across the country. Harris Kreichman was one of the first email marketers to complete the Certified Association of National Advertisers (ANA) Marketing Professional program. Only the leading advertising and marketing professionals qualify to earn the designation and Harris Kreichman is among the few who have completed the courses and assessment to earn the certification.

The Association of National Advertiser (ANA) Marketing Professional Certification is a rigorous program that requires advertising and marketing professionals to complete numerous CEU courses throughout the year to keep the Certified ANA Marketing Professional status. Marketing professionals must complete at least 35-hours of online certification courses each year to renew their status.

Learn more at https://www.etargetmedia.com.

 

Harris Kreichman Completes the Association of National Advertisers’ (ANA) Customer Value & Loyalty On-Demand Training Course

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hk-customerloyaltyHarris Kreichman, Managing Partner of eTargetMedia, recently completed the Association of National Advertiser’s (ANA) Customer Value & Loyalty On-Demand training course. Harris Kreichman is a Certified ANA Marketing Professional and has recently earned the CEU credits that were required to complete the Customer Value & Loyalty course.

The Certified Association of National Advertiser (ANA) Marketing Professional designation is a rigorous program that requires advertising and marketing professionals to complete numerous CEU courses throughout the year to keep the Certified ANA Marketing Professional status. Marketing professionals must complete at least 35-hours of online certification courses each year to renew their status.

Only top advertising and marketing professionals qualify to earn the Certified Association of National Advertiser (ANA) Marketing Professional designation and Harris Kreichman is one of the only email marketers who has completed the program and passed the certification assessment.

The ANA Customer Value & Loyalty course teaches professionals how to target the right data to identify the value of customers so marketers can understand their customers better. The course teaches marketers how to learn more about who customers are, how much they spend, identifying customer trends and key events in the life of customers and enables marketers to react appropriately to customer demands and purchasing preferences.  The course also teaches marketers how customer insights can be applied to a business strategy to drive sales, profitability, brand loyalty and more.

Learn more at https://www.etargetmedia.com.

 

Even During Challenging Times, Now is a Great Time to Advertise!

During these unprecedented times, many marketers may consider cutting their advertising budgets due to fears of recession. Some data is showing that the United States may already be in a recession but economists expect this recession to be short-lived. Many economists believe that the U.S. economy will rebound in Q3 and Q4 of this year. This means that now is the perfect time to advertise and is especially important for businesses who serve essential products to consumer and B2B markets.

Studies prove that there are many advantages of increasing ad budgets during weaker economies. Advertisers that grow their ad spending during recessions tend to increase sales and market share during the tough economic times and afterwards.

There are many reasons to advertise during economic slowdowns.

1. Advertising competition may decrease which helps brands cut through the advertising noise and if a brand cuts back on advertising dollars, the brand can lose share of mind

2. The cost of advertising may drop giving brands more opportunity to increase their advertising reach at a reduced cost

3. Brands can project corporate stability during tough economic times

Continuing to invest in brand advertising is extremely important even during uncertain economic times. Investing in a brand offers strong value to businesses and can help brands survive the long term even if current consumer demand patterns are reduced. Cutting advertising budgets during a recession is risky as it may provide some short-term profitability relief but the loss of market share will be difficult to regain when the economy recovers. The recovery of the economy is expected to be V-shaped so when all of the restrictions are finally lifted, there will likely be an increase in demand and smart businesses will be prepared to service their customers.

The unique environment of the current pandemic pushed many brands to connect with their customers digitally. From emails announcing vital information about store safety and closures to digital marketing campaigns that pushed customers to shop online instead of in retail locations, digital advertising excelled even during the unique economic and health crisis.

Many customers who typically shopped in retail stores were exposed to the ease of shopping online for the first time and these consumers may continue to purchase online in the future. This means that now is the perfect time to take advertising and marketing campaigns online with many consumers relying on email marketing to help them find the products and services they need during these difficult times. The natural tendency is for advertisers to want to cut back on advertising during a recession, but the brands that increase or maintain their ad budgets can increase their sales and market share for the long term.

Learn more at https://www.etargetmedia.com

How Brands are Shifting Email Tactics During Covid-19

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The COVID-19 pandemic is pushing brands to connect digitally and email marketing is offering a perfect opportunity for marketers to reach their customers. People are stuck in their homes and are spending more time online and with most retail stores shut down across the country, marketers are taking advantage of email marketing to motivate customers to shop online. Email marketing is even more important now as many other marketing channels have been pushed aside amid the crisis.

During these unprecedented times, COVID-19 is driving a shift in email strategy as retailers try to stay in touch with their customers. Many retailers are offering exclusive discounts to email subscribers and are seeing a big increase in online sales from their email campaigns. Some retail categories are showing a big surge in online sales during the crisis including technology, athletic and loungewear, exercise equipment, beauty, home goods, furniture and decor and more.

While the COVID-19 pandemic is impacting many brands, a large percentage of digital marketers have seen email success by adapting their email marketing strategies to include more personalized messaging, tailored content and limited time, exclusive special offers. The shift in email strategy is working to encourage customers to shop online and is keeping customers loyal to the brand.

Many brands have successfully pivoted their marketing strategy to ecommerce-only. They are leveraging in-store customer data into their email marketing campaigns and have turned brick and mortar customers into e-commerce shoppers.

Successful brands are specifically communicating with customers who usually only shop in- store and introducing these customers to the benefits of being a loyal email subscriber and the convenience of online shopping. This email marketing strategy is helping brands stay connected with customers during these important times and is helping brands increase their online sales.

Every brand wants to drive business forward during these difficult times and email marketing is the most effective tool to meet the massive shift in shopper behavior. Putting your brand in front of your customers is even more essential now and email marketing offers the ultimate tool to reach them.

Learn more at http://www.etargetmedia.com

Use Email to Effectively Communicate with Your Customers During COVID-19 and Boost Your Email Response Rates

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With the spread of COVID-19, we are living in unprecedented times. Many marketers are carefully considering whether to send an email to customers regarding COVID-19 or whether it’s appropriate to market their products and services to customers during these difficult times.

Brands rely heavily on digital communications and they need to know how to use email effectively to reach customers. In today’s environment, there is an increasing number of emails being sent out related to COVID-19.

If you are wondering if you should send out an email to customers, here are some questions to ask yourself.

Do you need to communicate in the context of the crisis?

It’s becoming a balancing act for many companies between saying nothing and saying the wrong thing. If you are wondering if you need to communicate with your clients right now. The answer depends on your industry and whether your industry has been greatly affected. If you need to communicate important information, then you should continue to communicate with your customers.

When should you send an email about COVID-19?

If your company is impacted by COVID-19, then your customers would probably appreciate the update but you should only send an email if you have important and useful information to share. This information could include:

  • Closures on brick and mortar locations, restaurants and businesses
  • Help you are offering to customers to make their lives easier during these difficult times (providing food or supplies, offering virtual services, free shipping or faster delivery times, refunding orders or bookings, etc.)
  • Offering health and medical information
  • Offering tips to improve quality of life right now
  • Providing special offers to your customers

If you are unsure that your COVID-19 email communications are on target, here are 5 tips to increase your email engagement rates during COVID-19.

  1. Only include useful content that is meaningful to your customers right now
  2. Keep your email messaging short, concise and easy to skim
  3. Acknowledge the situation with personalized messages including how your business is impacted and what you are doing to help your customers
  4. Consider adding a COVID-19 update to your existing e-newsletter
  5. Include contact information so your customers can contact you if they have additional questions

We want to help our customers stay productive during these unprecedented times. We are open for business and are available to provide counts, list recommendations and email deployments for campaigns you want to send out now or are considering for Q3 and Q4. You can count on us if you need help with your campaigns. Learn more at https://www.etargetmedia.com.