The rise of social media and mobile marketing have had a big impact on digital marketing but email Email Marketing continues to deliver the highest returns on investment of any marketing channel. Email data proves that successful email marketing continues to grow and is leading all other digital marketing strategies.
The rise in use of smart phones, tablets and mobile devices has given every consumer immediate, on-the-go access to emails which is helping to drive the success of email marketing. In addition, social media has given marketers a new space to promote their email newsletters, increase email subscribers and offer special marketing campaigns that combine social media with email marketing. Email engagement has never been at a higher rate than it is now and email tracking is more sophisticated than it’s ever been.
The following statistics prove that email marketing is thriving and deliver the highest engagement, sales and conversion rates of all digital channels.
Put Information on Joining Your Email List On All Business Collateral
E-mail messages that include a social sharing button generate 30% more click throughs than emails without a social sharing button.
The Number of Email Accounts is Projected to Grow to Over 5 Billion
The number of worldwide email accounts is projected to grow from over 4 billion accounts in 2014 to over 5 billion email accounts by the end of 2018.
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eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues. eTargetMedia’s services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services.
Contact us to see how we can help you plan a successful email campaign: