Getting your message to the right customers is paramount to your marketing success. This is especially true for smaller companies that may lack the financial or manpower resources to launch extensive — and expensive — nationwide campaigns. While Fortune 500 businesses have the ability to use a shotgun approach to cover their bases and reach a mass audience, small companies don’t have this luxury. If you run a small business, you know that you need to work smarter in order to get ahead.
One of the ways that you can increase the effectiveness of your marketing is work with a company like eTargetMedia to pinpoint exactly who your customers are and determine the best way to reach out to them. Chances are that you understand the type of person who is most likely to purchase your product or use your service. They are likely a certain age, have a certain income or have kids. Doing research to fine tune this demographic information is critical to developing a profile of your typical customer.
Once you have determined who your customer is, your next step is to tailor your marketing to make sure you are reaching people like them. One way to do this is through the usage of targeted postal lists from eTargetMedia. We have comprehensive mailing lists with more than 150 million consumers and 15 million business professionals broken into specific categories. You can narrow your lists down by demographics, purchasing history or almost any other category imaginable. Combining these selections with eTarget Media allows you to create an extremely targeted mailing list that will have the best chance of reaching your ideal customer.