Month: June 2015

Updating or creating a website for your small business is a daunting task that many business owners soon regret trying to do on their own. In most cases, small businesses find that it’s a better choice to work with a company such as eTargetMedia that can do website and landing page design for them. Here are just a few reasons why working with an outside agency such as eTargetMedia makes more sense than trying to do it yourself:

Coding Expertise: In order to properly do HTML coding, you need to go beyond what you can find in a book from your local library. The HTML experts at eTargetMedia stay current on all of the changing coding standards and best practices such as CSS 2.0 and understand how to apply the latest techniques to your site so that it will be in compliance with industry standards.

Legal Issues: Most small business are not aware of the multitude of legal issues that can crop up when creating a website. This can range from using copyrighted images to having proper privacy policies and terms of use. An agency that does website development will make sure everything is done properly.

Freeing Up Your Time: Perhaps the most important reason for you to hire an outside website developer is the amount of time it might take you to accomplish development as a non-expert. When you hire an outside developer, it frees up your time to concentrate on the aspects of your business that you excel at doing.

Email and Social Media in Our Daily Lives
Similar to email, social media has become integrated into the daily lives of consumers and professionals. More than half of all adults are now using more than one social media network and according to a recent study almost all top brands are also now using two or more social networks to promote their products and services and connect with their customers.

Email Marketing vs Social Media Reach
Even though consumers have adopted social media, email marketing messages are still five times more likely to be seen through targeted email than organic Facebook posts but integrating social media with your email marketing can help boost customer engagement and lead to increased sales and revenue.

Six Ways to Integrate Email Marketing with Social Media Campaigns
• Include social icons prominently in all of your email messages
• Announce new upcoming email messages on all of your social media accounts
• Share web-based versions of your emails on all your social media pages
• Use the Facebook Subscribe Form and the Twitter Lead Generation Card to get your social media followers to subscribe to your email list
• Add social media sharing buttons to your emails to help your emails be shared on social networks
• Use your social media pages to build your email list by adding email opt-in forms to all your social media channels

Email marketing has never been more important for brands. Email converts better overall than any other marketing channel but integrating social media with email marketing can help keep customers engaged, informed and educated on a real-time basis resulting in increased sales, revenue and ROI.

Contact eTargetMedia to find out how we can help you target
your email campaigns to maximize your campaign results.

By: Karen Waddell | VP of List Services, eTargetMedia

 Retargeting is Gaining Momentum
When you hear the term retargeting, you might think of ads that display on the web or in your social media accounts after visiting an advertisers website. In email marketing, retargeting or alternatively remarketing, can be as simple as the redeployment of an email advertisement to the same target audience within a set time. Email retargeting is gaining momentum as advertisers realize the benefits of multiple deployments to build brand awareness and generate revenue.

Retargeting to Opens
Sending a follow-up email campaign to those that opened an email campaign is a cost-effective way to reach a captive audience. The cost is usually minimal as you are only deploying to a subset of your original campaign. Importantly, you are resending to individuals that have already displayed an interest in your product or service.
Retargeting with Multiple Messages
Sending additional emails to the full audience of individuals that received your original broadcast maximizes the reach within your target audience. Not only are you reaching people that have already
shown an interest, but you can also reach those that may have missed your initial message. It also provides you with the opportunity to test different offers, content, and subject lines to see what resonates best with your audience. Multi-touch campaigns typically consist of 2 to 5 deployments, and discounts can be provided for pre-booking multiple deployments within 10 to 30 days of your initial broadcast.

Contact eTargetMedia to find out how we can help you target
your email campaigns to maximize your campaign results.