Undertaking an email append campaign can help your business quickly and efficiently grow the number of recipients of your email marketing newsletters. By matching your incomplete contacts with information from third-party agencies such as eTargetMedia, you can greatly expand your outreach to potential customers who already know your brand.
There are a lot of companies providing email append services, and it’s important to find the right one if you want to get the best ROI for your campaign. Here are a few questions that you absolutely need to ask before working with any email append service:
“What are your sources for your email lists?”
It’s important that you know where the email append service is getting their email lists from before you start a campaign. Along with ensuring that they were obtained in an ethical manner, you also want to make sure that you can defend where they came from if a recipient asks questions about why they received an email.
“Are you compliant with industry regulations?”
Leading email append services such as eTargetMedia will make sure they are compliant with industry regulations and standards. This includes meeting CAN SPAM regulations and excluding all contacts on your company’s suppression list, the FCC’s Wireless Domains and the DMA’s “Do Not Contact” list.
“How long has your company been in business?”
When it comes to email append services, reputations matter. Make sure you are working with a company like eTargetMedia that has a long track record of success in the industry and it part of industry groups such as the DMA.