Month: March 2017

Email Marketing Sees Growth in 2017

eTarget Media Email Marketing Growth

Email marketing has seen strong growth over the past few years and a new survey by Email On Acid shows that marketers will continue to devote additional resources to the digital marketing industry’s strongest performer in 2017. Email on Acid surveyed over 3,000 email marketers including email developers, account managers and marketing managers to evaluate how they will spend their time and money on email marketing this year. 87% of the email marketers that were polled in the survey said they plan to invest more money in email marketing this year while 74% said they planned to increase the time they spend on email campaigns in 2017.

How Additional Budget Will Be Spent

Over 50% of companies surveyed said they would spend the additional email budget on email technology and tools. Email design and development, email list growth and adding staff to the email marketing team are additional areas that would see increased investments. A majority of the email marketers stated they would increase their email budgets to develop more personalized and dynamic email content so they could make their email campaigns more engaging to their audience.

Reap the Rewards of Email Marketing

Email is still the most preferred method of communication for many businesses as well as consumers who prefer to be contacted by companies through email. Email is easy to implement, accessible from any device, direct, timely, and trackable. In addition, email has the highest ROI of any digital marketing channel, but the lowest spend and email remains a strong revenue driver in 2017.

Watch Our New Video – Top Email Marketing Trends of 2017

It’s a new year so we are giving you the top email marketing trends for 2017. Email marketing continues to outperform all other digital marketing channels. It is the most effective marketing tool for building brand awareness, converting customers, increasing sales and ROI. Staying on top of email trends can help email shine for your company.

Brands love email. A study from eMarketer showed that 80% of brand marketers said email marketing drives customer acquisition and retention. Organic search, paid search, social media and display marketing were all rated effective by less respondents than chose email. Email marketing’s growth and momentum will continue to rise in 2017.

Email marketing has real power, even with millennials. New research shows that 73% of millennials prefer email. Most millennials check email from mobile devices and even though millennials love social media for communicating with friends they cited email as their primary communication vehicle with brands.

Consumers across all age demographics are using their smartphones to check email. Brand marketers must optimize their email campaigns to work on all mobile devices or they risk alienating customers.

When designing email messages in 2017, brands should focus on creating engaging messaging and visual content. Personalizing email messages can also help your creative shine and incorporating interactive content like videos, social media buttons, and animated gifs can help make creative more engaging.

They key to email success is pushing emails with the right content at the right time to always-on devices. Email is thriving, but marketers need to continue to evolve their email tactics to cater to a new audience in 2017 and beyond.

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