Five Tips for Crafting an Effective Email Marketing Strategy

Email marketing is considered one of the most effective ways to grow a company. It helps increase sales, generates leads, gets traffic to your site, and even builds customer loyalty. Whether you own a salon, an engineering firm, or a clothing company, it’s important to have a powerful email marketing campaign in place. But crafting an effective campaign isn’t easy, especially when strategies are evolving on a regular basis.

If your current strategy needs a makeover, don’t worry. eTargetMedia is here to help. Here are five proven tips for creating an effective email marketing strategy.

Implement a Call to Action

While you might not be using direct response marketing anymore, every powerful email marketing campaign features clear calls to actions. It’s important to tell your audience what to do next. Do you want them to pick up the phone, purchase a product, or request more information? Some common call to actions include: buy now, contact us, or download now. Using a call to action can boost your ROI and enhance the conversation of your email campaigns.

Test Various Email Campaigns

It’s nearly impossible to craft a perfect email campaign at first try. This is why it’s important to create various campaigns and test them all out. Test various offers, different lists, call to actions, subject lines, and creative content to see what works for your target audience. You can also test various delivery days or different times. Before you send out a campaign, make sure to test it out with an in-house test group. During this test it’s important to check that everything loads correctly and that all of the links work properly.

Connect with Your Customers

Every email campaign should be an opportunity for you to connect with your customers in a meaningful way. You can accomplish this goal by listening to your customers, personalizing messages, and featuring relevant content that is engaging for your readers. You can also include links to your social media pages so they can feel connected through their favorite sites.

Monitor Your Campaigns

How do you know if your campaign is working? You have to monitor them. An easy way to track your campaigns is to include custom trackable links that test and analyze various elements of the email. It’s important to monitor opens, clicks, conversions, leads, and unsubscribes. Once you receive the first set of results, you can tweak and improve your next campaign.

Measure Your Results

The key to improving your campaigns is to measure your results. Understand what works and what doesn’t work and then improve your campaigns using that information. eTargetMedia can help you enhance your email marketing campaign by implementing these suggestions and providing expert services.