The most effective direct communication channel for daily use is email. Consumers and businesses alike use email on a daily basis to communicate with clients, potential customers, friends, and family. What’s more, the use of smart phones and tablets has made it even more convenient for people to use email no matter where they go.
If you own a business, you know the value of a powerful email marketing campaign. You can use email marketing to increase sales, create leads, strengthen relationships, build customer loyalty, and increase traffic to your site. But email campaigns are constantly evolving, and it can be challenging to stay on top of the latest tactics. If your email marketing campaign needs a facelift, don’t worry. eTargetMedia offers the following five tips on how to enhance your email marketing campaign.
Identify Email Marketing Goals and Objectives
Every powerful email marketing campaign starts with a strategy. Before you even begin crafting a campaign, identify and write down your goals and objectives. What do you want to accomplish with this campaign? Some common goals and objectives include using email marketing to boost sales and revenue, generate leads, build brand awareness, and strengthen customer relationships.
Create a Permission-Based List
An effective email marketing campaign starts with a permission-based list. The easiest way to create such a list is to ask your customers to opt-in to receive your messages. You can make the offer more appealing by offering a discount, a free download, or more information about your products or services.
Rent a Permission-Based List
In addition to building your own permission-based list, you can also rent an opt-in-list from an email list company, such as eTargetMedia. This type of company can provide you with not only an opt-in list, but also the help you need to plan and manage the entire email marketing campaign. They can help you with selecting the list, creating the campaign, delivery, and tracking the results.
Segment Your Audiences
A smart way to target the right audience is to create segmentation criteria. Analyze specific qualifiers such as demographic, geographic, and psychographic qualifiers. The complex segmentation criteria will ensure that your campaigns are tailored to meet the needs of specific email recipients. We recommend doing A/B splits to send unique messages to different segments.
Tailor the Message
Spend time thinking about the message you want to send. What do you want to say? And more importantly, what do you want your audience to do after reading the message? Do you want them to call a certain number, request more information, or purchase a product? Next, craft a tailored message according to the interests of your audience. It’s also important to feature value-added content or special offers to enhance engagement with your message.