eTargetMedia Announces New Email Marketing Lists for a Changing World

The current pandemic has modified the way consumers work, play, learn, shop and exercise. Many consumers are staying home and spending more time online whether it is for entertainment, getting work completed, learning new skills or working out from home. eTargetMedia released 3 new email marketing datacards recently to reach consumers in a changing world. The 3 new email marketing lists can help marketers target a group of savvy and responsive consumers who are using the web in new ways and are adjusting to a digital lifestyle in a changing world.

The new email marketing lists include:

Digital Entertainment Enthusiasts

The Digital Entertainment Enthusiasts file is composed of families and individuals who enjoy a variety of digital entertainment activities and have significantly increased the time they spend on digital entertainment. From binge-watching their favorite shows to learning new skills, these savvy consumers are spending an increasing amount of time enjoying their hobbies online. They are trying new recipes through online cooking demonstrations, traveling the world through virtual experiences, connecting with family and friends through a variety of video services, hosting virtual happy hours, gaming and so much more… all from the comfort of their homes.

Online Fitness and Wellness Enthusiasts

The Online Fitness and Wellness Enthusiasts file is comprised of fitness and health enthusiasts who are achieving their wellness goals through digital platforms. These health-conscious consumers subscribe to a variety of digital fitness memberships including live streaming classes from their favorite local gyms as well as subscribing to online national fitness programs. From yoga classes to cycling, cross-training, HIIT, Pilates and other related workouts, fitness enthusiasts now have a huge variety of fitness opportunities online. They enjoy the convenience, flexibility and safety of home-based exercise programs.

Online Education Enthusiasts

Online education has transformed the learning experience for students, giving people an opportunity to learn about anything in the world without leaving their homes. The Online Education Enthusiasts file includes individuals who are using their digital devices to learn new subjects, develop new skills, pursue a degree, pivot into a new career, or develop new hobbies. From free and paid online courses to learning a new language, enrolling in seminars and workshops, developing interest-based skills, or pursuing a new degree, online education has changed the way these enthusiastic learners study, learn and engage with new information.

The current pandemic is pushing consumers to work, learn and play digitally. Marketers should take advantage of this shift in digital behavior and use email marketing to reach their customers online. eTargetMedia’s new email lists were developed to target consumers who are now using their digital devices for entertainment, fitness and educational experiences. Our email marketing lists offer the perfect opportunity for marketers to reach customers digitally in our new world.

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Harris Kreichman Completes 4 New Association of National Advertisers (ANA) Certified Marketing Professional Training Courses


Harris Kreichman, Managing Partner of eTargetMedia, recently completed 4 additional Association of National Advertisers (ANA) Certified Marketing Professional training courses. Harris Kreichman is a Certified ANA Marketing Professional and completed the 4 additional courses to further develop targeted marketing skills centered around the customer journey and customer segmentation. Additionally, the training courses will help Harris earn CEU credits that will be applied to renewing his Certified ANA Marketing Professional status.

The courses that were recently completed include:

  • Integrating Across the Customer Decision Journey
  • Applications of Effective Customer Management
  • Customer Reach: The Channels
  • Customer Segmentation

The Association of National Advertisers (ANA) offers on-demand training to a prestigious group of digital and direct marketers across the country. Harris Kreichman was one of the first email marketers to complete the Certified Association of National Advertisers (ANA) Marketing Professional program. Only the leading advertising and marketing professionals qualify to earn the designation and Harris Kreichman is among the few who have completed the courses and assessment to earn the certification.

The Association of National Advertiser (ANA) Marketing Professional Certification is a rigorous program that requires advertising and marketing professionals to complete numerous CEU courses throughout the year to keep the Certified ANA Marketing Professional status. Marketing professionals must complete at least 35-hours of online certification courses each year to renew their status.

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Harris Kreichman Completes the Association of National Advertisers’ (ANA) Customer Value & Loyalty On-Demand Training Course


hk-customerloyaltyHarris Kreichman, Managing Partner of eTargetMedia, recently completed the Association of National Advertiser’s (ANA) Customer Value & Loyalty On-Demand training course. Harris Kreichman is a Certified ANA Marketing Professional and has recently earned the CEU credits that were required to complete the Customer Value & Loyalty course.

The Certified Association of National Advertiser (ANA) Marketing Professional designation is a rigorous program that requires advertising and marketing professionals to complete numerous CEU courses throughout the year to keep the Certified ANA Marketing Professional status. Marketing professionals must complete at least 35-hours of online certification courses each year to renew their status.

Only top advertising and marketing professionals qualify to earn the Certified Association of National Advertiser (ANA) Marketing Professional designation and Harris Kreichman is one of the only email marketers who has completed the program and passed the certification assessment.

The ANA Customer Value & Loyalty course teaches professionals how to target the right data to identify the value of customers so marketers can understand their customers better. The course teaches marketers how to learn more about who customers are, how much they spend, identifying customer trends and key events in the life of customers and enables marketers to react appropriately to customer demands and purchasing preferences.  The course also teaches marketers how customer insights can be applied to a business strategy to drive sales, profitability, brand loyalty and more.

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Even During Challenging Times, Now is a Great Time to Advertise!

During these unprecedented times, many marketers may consider cutting their advertising budgets due to fears of recession. Some data is showing that the United States may already be in a recession but economists expect this recession to be short-lived. Many economists believe that the U.S. economy will rebound in Q3 and Q4 of this year. This means that now is the perfect time to advertise and is especially important for businesses who serve essential products to consumer and B2B markets.

Studies prove that there are many advantages of increasing ad budgets during weaker economies. Advertisers that grow their ad spending during recessions tend to increase sales and market share during the tough economic times and afterwards.

There are many reasons to advertise during economic slowdowns.

1. Advertising competition may decrease which helps brands cut through the advertising noise and if a brand cuts back on advertising dollars, the brand can lose share of mind

2. The cost of advertising may drop giving brands more opportunity to increase their advertising reach at a reduced cost

3. Brands can project corporate stability during tough economic times

Continuing to invest in brand advertising is extremely important even during uncertain economic times. Investing in a brand offers strong value to businesses and can help brands survive the long term even if current consumer demand patterns are reduced. Cutting advertising budgets during a recession is risky as it may provide some short-term profitability relief but the loss of market share will be difficult to regain when the economy recovers. The recovery of the economy is expected to be V-shaped so when all of the restrictions are finally lifted, there will likely be an increase in demand and smart businesses will be prepared to service their customers.

The unique environment of the current pandemic pushed many brands to connect with their customers digitally. From emails announcing vital information about store safety and closures to digital marketing campaigns that pushed customers to shop online instead of in retail locations, digital advertising excelled even during the unique economic and health crisis.

Many customers who typically shopped in retail stores were exposed to the ease of shopping online for the first time and these consumers may continue to purchase online in the future. This means that now is the perfect time to take advertising and marketing campaigns online with many consumers relying on email marketing to help them find the products and services they need during these difficult times. The natural tendency is for advertisers to want to cut back on advertising during a recession, but the brands that increase or maintain their ad budgets can increase their sales and market share for the long term.

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How Brands are Shifting Email Tactics During Covid-19


The COVID-19 pandemic is pushing brands to connect digitally and email marketing is offering a perfect opportunity for marketers to reach their customers. People are stuck in their homes and are spending more time online and with most retail stores shut down across the country, marketers are taking advantage of email marketing to motivate customers to shop online. Email marketing is even more important now as many other marketing channels have been pushed aside amid the crisis.

During these unprecedented times, COVID-19 is driving a shift in email strategy as retailers try to stay in touch with their customers. Many retailers are offering exclusive discounts to email subscribers and are seeing a big increase in online sales from their email campaigns. Some retail categories are showing a big surge in online sales during the crisis including technology, athletic and loungewear, exercise equipment, beauty, home goods, furniture and decor and more.

While the COVID-19 pandemic is impacting many brands, a large percentage of digital marketers have seen email success by adapting their email marketing strategies to include more personalized messaging, tailored content and limited time, exclusive special offers. The shift in email strategy is working to encourage customers to shop online and is keeping customers loyal to the brand.

Many brands have successfully pivoted their marketing strategy to ecommerce-only. They are leveraging in-store customer data into their email marketing campaigns and have turned brick and mortar customers into e-commerce shoppers.

Successful brands are specifically communicating with customers who usually only shop in- store and introducing these customers to the benefits of being a loyal email subscriber and the convenience of online shopping. This email marketing strategy is helping brands stay connected with customers during these important times and is helping brands increase their online sales.

Every brand wants to drive business forward during these difficult times and email marketing is the most effective tool to meet the massive shift in shopper behavior. Putting your brand in front of your customers is even more essential now and email marketing offers the ultimate tool to reach them.

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Use Email to Effectively Communicate with Your Customers During COVID-19 and Boost Your Email Response Rates


With the spread of COVID-19, we are living in unprecedented times. Many marketers are carefully considering whether to send an email to customers regarding COVID-19 or whether it’s appropriate to market their products and services to customers during these difficult times.

Brands rely heavily on digital communications and they need to know how to use email effectively to reach customers. In today’s environment, there is an increasing number of emails being sent out related to COVID-19.

If you are wondering if you should send out an email to customers, here are some questions to ask yourself.

Do you need to communicate in the context of the crisis?

It’s becoming a balancing act for many companies between saying nothing and saying the wrong thing. If you are wondering if you need to communicate with your clients right now. The answer depends on your industry and whether your industry has been greatly affected. If you need to communicate important information, then you should continue to communicate with your customers.

When should you send an email about COVID-19?

If your company is impacted by COVID-19, then your customers would probably appreciate the update but you should only send an email if you have important and useful information to share. This information could include:

  • Closures on brick and mortar locations, restaurants and businesses
  • Help you are offering to customers to make their lives easier during these difficult times (providing food or supplies, offering virtual services, free shipping or faster delivery times, refunding orders or bookings, etc.)
  • Offering health and medical information
  • Offering tips to improve quality of life right now
  • Providing special offers to your customers

If you are unsure that your COVID-19 email communications are on target, here are 5 tips to increase your email engagement rates during COVID-19.

  1. Only include useful content that is meaningful to your customers right now
  2. Keep your email messaging short, concise and easy to skim
  3. Acknowledge the situation with personalized messages including how your business is impacted and what you are doing to help your customers
  4. Consider adding a COVID-19 update to your existing e-newsletter
  5. Include contact information so your customers can contact you if they have additional questions

We want to help our customers stay productive during these unprecedented times. We are open for business and are available to provide counts, list recommendations and email deployments for campaigns you want to send out now or are considering for Q3 and Q4. You can count on us if you need help with your campaigns. Learn more at

Stay Healthy and Productive During COVID-19


At eTargetMedia, we value each and every one of our customers. We hope that everyone is staying safe and healthy during the COVID-19 pandemic. Like you, we are monitoring the latest news about the coronavirus and we are doing all we can to keep our employees and work environment running smoothly and efficiently. We want to help our customers stay productive during these unprecedented times. We are open for business and are available to provide counts, list recommendations and email deployments for campaigns you want to send out now or are considering for Q3 and Q4. You can count on us if you need help with any campaigns.

While this is an uncertain time for our customers and uncharted waters for all of us — it’s important to remember that this is only temporary. We are working together to find the best solutions for your business needs and to provide our customers with the services they require.

Please contact us today if you have any questions or need any help planning your next campaign at 1.888.805.3282, or visit us online at

B2B Email Marketing Tips to Help Boost Sales

18839486 - businessman writing e-mail schema on whiteboard

While social media gets all of the buzz, email marketing is still the most important element of any digital marketing strategy. Email marketing produces the most sales conversions and highest ROI of all marketing channels. Email also has the highest customer acquisition and retention rates. Strategic use of email marketing can help increase B2B sales and make a major difference in your bottom line. One way to ensure your email marketing campaigns are successful is to stay tuned in to the email trends and follow the trends that consistently produce positive results. Personalization, customer segmentation and ensuring your emails are mobile-friendly are the key considerations that should be involved in your email strategy. If you are looking to increase your B2B email marketing performance, then these key factors should be considered.

Why You Should Use Email Marketing in Your B2B Campaigns

Email is an integral way to communicate for most of the businesses in the world. From building customer relationships to gathering customer data, email is an essential part of any business. Based on this fact alone, marketing to your customers through email makes perfect sense. Email click through rates in B2B campaigns are 47% higher than in B2C campaigns, and about 59% of B2B professionals say that email marketing is their most successful revenue-generating channel.

Benefits of B2B Email Marketing

B2B email marketing has many benefits but the most important benefits are:

  • Customer Acquisition and Retention: Email marketing is an excellent tool to attract new prospects and keep your current customers loyal to your brand.
  • Cost-effectiveness: Email marketing has the highest ROI of any marketing channel and the lowest cost to implement.
  • Measurable: Email marketing provides a variety of tracking options including open rates, click-through rates, conversion rates, and more.

How to Use Email to Boost Your B2B Sales

  • Segmentation is Key – Divide your email list into smaller targeted customer segments so you can personalize your email based on customer interests. List segmentation increases email open rates by almost 40% and improves revenue by over 700%.
  • Personalize Your Emails – Personalized emails can deliver 6x higher conversion rates and personalizing content can increase open rates to over 18%.
  • Be Consistent With Your Email Schedule – Send out emails daily or weekly to your loyal list of email subscribers. This can help result in a higher number of sales from your B2B contacts.
  • Make Content Engaging – Your emails should be short and concise so that your email recipients are engaged with the message and act on it. Emails with a concise and shorter message receive the highest click through rates.
  • Use Interactive Elements – Interactive email content can increase the click to open rate by over 70%.
  • Make Your Emails Mobile Responsive – Almost 70% of email marketing campaigns are opened on a mobile device. Make sure your email creative is mobile friendly to help keep customers engaged and drive sales.
  • Send Automated Emails for Abandoned Cart Transactions – When buyers leave your website without completing their purchase, send an abandoned cart email offering a special discount or free shipping to motivate them to complete the sale. This can help boost the email open rate to over 45%.

These tested and proven email marketing tips have helped our clients increase their B2B email marketing sales. Contact us today to learn more about successful B2B email marketing strategies.

Email Marketing Predictions for 2020 and Beyond

Businessman  sending e-mails from your computer concept


With new annual marketing budgets starting, many email marketers are wondering how they can improve their email marketing campaigns. eTargetMedia announced their 2020 email marketing predictions that the company forecasts will drive email marketing trends in the new year.

Even with the popularity of social media, email still provides a unique set of benefits that other media channels struggle to match. There are many developments in email marketing that will help it remain the leader in digital marketing and eTargetMedia forecasts that email will propel to the top of every smart marketer’s campaign initiatives.

Here are eTargetMedia’s email predictions for 2020 and beyond:

Mobile Email Will Be More Important than Ever

Mobile browsing and mobile email have now surpassed desktop browsing in terms of traffic and email open rates. Across all digital marketing channels, marketers are realizing that websites and emails may need to be prioritized for mobile as we move into 2020 and not just optimized for mobile. Email marketers will need to make improvements to optimize for mobile emails including making copy easier to read on mobile devices, optimizing images for mobile and making the overall design and layout more friendly for mobile rendering.

Artificial Intelligence (AI) Will Change Email Marketing

Artificial intelligence may sound overwhelming when it comes to email marketing but in most cases AI in email marketing relates to the automation of email messages. Email marketing automation focuses on providing relevant content to a specific individual at the most relevant time.

Artificial intelligence in email marketing provides many benefits.

  • AI can help marketers improve personalization of content in future emails.
  • AI can provide a better understanding of customer behaviors and interests and thereforeautomatically create smarter segmentation groups.
  • AI can automate the email marketing workflow by triggering email messages and tailoring messagesfor the best email conversions.
  • AI can also be used to optimize email campaigns on the fly.

Interactive Emails will Become More Popular

In 2020, emails are expected to become more interactive. Interactive elements like email carousels, embedded video, drop down menus and other interactive features will be added to email messages making them more interactive in the inbox. In the new year, eTargetMedia predicts that email subscribers will be interacting more with emails before they reach the landing page.

Email marketing in 2020 should be all about creating a customer-centric experience. Brands need to realize that they can keep emails fresh and personalized by leveraging new email technologies, artificial intelligence, new design models and mobile optimized designs. The content of email in 2020 needs to be engaging, interactive, and personalized, all while respecting the user’s privacy and data.

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2019 Certified Association of National Advertisers (ANA) Marketing Professional



eTargetMedia’s managing partner Harris Kreichman has been accredited as a Certified Association of National Advertisers (ANA) Marketing Professional. eTargetMedia has over 25 years of email and marketing industry experience and is committed to following all industry standards as set by the ANA.

eTargetMedia goes above and beyond adhering to marketing standards and committed to completing the rigorous Certified ANA Marketing Professional courses so that clients across all industries and verticals can be assured they are working with true marketing experts.

The ANA’s certification program will help eTargetMedia elevate their client’s marketing campaigns by providing insight into marketplace drivers and best practices — from strategy, to execution, to attribution and success metrics. The program combines comprehensive brand marketing strategy with customer-centric techniques and digital, data, and analytics training — giving eTargetMedia an advantage in the industry.

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