By: eTargetMedia

The rise of social media and mobile marketing have had a big impact on digital marketing but email Email Marketing continues to deliver the highest returns on investment of any marketing channel. Email data proves that successful email marketing continues to grow and is leading all other digital marketing strategies.

The rise in use of smart phones, tablets and mobile devices has given every consumer immediate, on-the-go access to emails which is helping to drive the success of email marketing. In addition, social media has given marketers a new space to promote their email newsletters, increase email subscribers and offer special marketing campaigns that combine social media with email marketing. Email engagement has never been at a higher rate than it is now and email tracking is more sophisticated than it’s ever been.

The following statistics prove that email marketing is thriving and deliver the highest engagement, sales and conversion rates of all digital channels.

 

 

 

 

 

 

 

 

 

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About eTargetMedia

eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues.  eTargetMedia’s services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services.

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Contact us to see how we can help you plan a successful email campaign:

Phone: 888.805.3282

Email: info@eTargetMedia.com

Web: www.eTargetMedia.com

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Undertaking an email append campaign can help your business quickly and efficiently grow the number of recipients of your email marketing newsletters. By matching your incomplete contacts with information from third-party agencies such as eTargetMedia, you can greatly expand your outreach to potential customers who already know your brand.

There are a lot of companies providing email append services, and it’s important to find the right one if you want to get the best ROI for your campaign. Here are a few questions that you absolutely need to ask before working with any email append service:

“What are your sources for your email lists?”

It’s important that you know where the email append service is getting their email lists from before you start a campaign. Along with ensuring that they were obtained in an ethical manner, you also want to make sure that you can defend where they came from if a recipient asks questions about why they received an email.

“Are you compliant with industry regulations?”

Leading email append services such as eTargetMedia will make sure they are compliant with industry regulations and standards. This includes meeting CAN SPAM regulations and excluding all contacts on your company’s suppression list, the FCC’s Wireless Domains and the DMA’s “Do Not Contact” list.

“How long has your company been in business?”

When it comes to email append services, reputations matter. Make sure you are working with a company like eTargetMedia that has a long track record of success in the industry and it part of industry groups such as the DMA.

 

Email marketing is one of the most powerful marketing
channels. It is the most successful marketing medium in
reaching new customers and increasing engagement and
loyalty from your current customers. One of the most
important elements of a successful email marketing campaign
is tracking campaign data and measuring your ROI. Here
are the 5 email marketing metrics you should be tracking to
evaluate your campaign success.

1. Delivery Rate: Delivery rate is one of the most important metrics in evaluating email campaign success. A
good delivery rate is over 95%. That’s why it is important to use an experienced and reputable email company.
They always have the most reliable email lists and get the highest delivery rates.

2. Open Rate: Tracking your open rate is another very important metric for successful email campaigns. If you are
sending out emails but customers aren’t opening them, you need to evaluate your subject lines to make sure you are
giving your customers a reason to open your emails. Having an engaging subject line can either make or break
your campaign.

3. Click-Through Rate: Track your click through rates to determine which messaging and which elements on
your email message generate the most clicks from your customers. Test different messages and calls-to-action by
tracking each link with a different tracking tag.

4. Conversion Rate: Track the sales and conversion rates of your email campaigns so you can easily calculate
your ROI. This will help you generate a good return on investment and determine what’s working and what needs to
be improved.

5. Unsubscribe Rate: Sometimes email receivers will unsubscribe from your message. Tracking your unsubscribe
rate will help you determine if you are sending your emails out too frequently, to the wrong people or with the
wrong messaging.

Tracking your email campaigns will help you measure the overall investment and ROI of your campaigns. Email
marketing is a very powerful marketing tool and by tracking these key metrics and using the data to improve your
campaigns, you will ensure that your campaigns succeed.

Contact eTargetMedia to find out how we can help you target
your email campaigns to maximize your campaign results.

For many consumers, email is the main way they stay connected to their favorite businesses. Most adults choose email as their favorite marketing communications channel. Over 90% of email users state that they like to receive marketing emails from companies that they do business with according to Marketing Sherpa. No one can deny the power of email but even though consumers embrace email, they can also experience email fatigue when marketers over email to them which results in email disengagement. When your customers become disengaged from your business, there are many steps you can take to increase engagement and retain them as a customer:

Personalize: Personalizing the content in your email message helps increase engagement substantially. Make your email message relevant to your customers’ needs and they will be more responsive to your emails. Ask your customers what interests them to help customize the content to their needs.

Discover What Motivates Your Customers to Respond: One of the most important steps in reengaging your customers is determining what engages them most. Do a series of email tests and use your tracking and performance data to evaluate what motivates your customers to engage and what leads them to disengage. Build upon that data to help increase engagement in future campaigns.

Let Your Customers Control the Email Experience: Give your customers the option of when they want to receive your message, how often they will receive it and the content contained in the message. When you let your customers control the email experience, it is less likely that they will become disengaged.

Create Unique Email Offers: Consumers will be more interested in engaging with your email messages if you send them unique content and offers that they won’t find anywhere else. Consider using special promotions that you only send through email campaigns. This will entice your customers to engage more with your email.

Identify Inactive Subscribers: There is no point in emailing people who are not engaging with your emails. Identify inactive subscribers and remove them from your email list if they have not engaged with your emails over an extended period of time. Removing inactive subscribers will help you increase subscriber engagement as well as the overall performance of your email campaigns.

 

Contact eTargetMedia to find out how we can help you target
your email campaigns to maximize your campaign results.

By: Karen Waddell | VP of List Services, eTargetMedia

What’s the Point?
On average you only have six to ten words to entice a subscriber to open your email. Beyond 10 words and the subject line may get truncated; even worse your email may
get relegated to the trash folder unopened without the subscriber ever seeing your message. Your subject line needs to tell the subscriber exactly why they should open the email. Get to the point, briefly! Why are you sending an email? The subject line should be a teaser of what’s in the email message. The subject line is the primary reason someone will either open or delete your email. Be descriptive. Be clear. Be relevant!

Subject Line Musts:
• Use Buzzwords: Exciting, Wonderful, Upgrade, Now, Go, Happy.
• Keep it Simple. Subject lines should be 45 characters or less. Definitely not more than 60 characters.
• Ask Questions. Spark the subscriber’s interest and get them engaged with your offer.
• Use #Hashtags: If the audience is familiar with your brand, #’s will increase interaction with the email
and your social marketing.

What to Avoid:
• Words written in all CAPS.
• Excessive Punctuation!!! Avoid characters such as !, $, %
• Company Name: Don’t waste precious subject line space when your company name already displays
in the “From Line”.
• SPAM Trigger Words: Free, Cheap, Save, Guarantee, Affordable, Congrats, and Deals.
• Emoji’s & Emoticons: Many email clients do not support special characters and special characters may not render.

 

Contact eTargetMedia to find out how we can help you target
your email campaigns to maximize your campaign results.

eTargetMedia offers targeted email and postal lists to major corporations including Fortune 500 companies. This doesn’t mean that our services are just for big companies. In fact, small businesses are a major part of our client list. Our unique level of service and offerings can help any small business to market more efficiently and get the most return for their investment.

Here are just a few of the reasons why our services make sense for small businesses:

Quality of Lists: One of the things that sets eTargetMedia apart from our competitors is that quality of our email lists. We only use permission-based email lists where recipients choose to “opt in” to receive advertising and marketing messages from businesses in areas of their interest. This means that a person who receives your email is more likely to have a positive response.

Categorization: eTargetMedia’s mailing lists are heavy segmented. You can find specific sub-lists involving people’s interests, gender, geographic location, annual income and more. This means that you can apply a high level of targeting to your campaigns. When combined with the quality of our lists, this means that you have the best chance to get a high ROI for your campaigns – a must for any small business.

Low Rates: The high quality of our targeted postal and email lists doesn’t mean that they are priced too high for small businesses. Our rates are highly competitive with other leading companies in the industry. Depending on the type of list that you want to rent or buy, we can help you find a targeted list of contacts that is well within your budget.

By: eTargetMedia

This year has been a record breaking year for email marketers with email marketing continuing to be the top performing direct marketing channel. Smartphones and mobile devices have given email marketing a boost as people are now able to check their email anytime, anywhere from any device.

According to a recent study, over a quarter of all online purchases that were generated from an email marketing message were placed on a mobile phone or tablet. As consumers continue to adopt the mobile lifestyle, email will continue to be one of the top activities performed on a mobile device. The increase in mobile purchases shows that it’s even more important to design mobile responsive emails, increase email customer engagement, and make your landing pages and shopping carts easy to navigate on a mobile device.

Here are some important email stats:
• Email marketers saw the highest number of emails opened per consumer in the first half of 2015.
• Email continues to influence consumers in making purchases.
• Over 75% of consumers make at least two purchases a month based on an email campaign.
• Mobile clicks made up almost 50% of all email clicks this year.
• Email marketers are more successful at generating customer engagement than ever before.
• Mobile email and desktop click through rates are both steadily increasing.
• Mobile orders made up over 25% of email orders.

Contact eTargetMedia to find out how we can help you target
your email campaigns to maximize your campaign results.

By: eTargetMedia

There are many reasons why email marketing is favorited by so many businesses today. Email marketing continues to deliver the highest returns on investment of any marketing program. Email marketing also has the highest rates for converting prospects into customers, building brand loyalty and retaining customers.

One of the most powerful advantages of email marketing is it helps build an asset. An inhouse email list is a very valuable tool to have because you own your email list and it allows you to communicate directly with your customers. You also choose what data you would like to collect for your email list so you can track your customer’s preferences and plan your email campaigns accordingly.

There are many ways to build an email list but we will give you the top 5 ways to increase your email subscribers quickly so you can boost your email marketing results.

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Offer A Sign Up Incentive
Offering discounts, free demos, free trials and coupons is one of the most effective ways to get people to subscribe to your email list. Different incentives will work for different companies so test a few  incentives to see what works best for your company. Offering a really great incentive at the start for a sign up is a great way to motivate subscribers to join your email list.

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Make It Easy For Customers to Subscribe
Don’t make your customers search for your email sign up form. Include options to subscribe to your email list on every web page and in every marketing communication. Including the email subscription form in the header and footer of your website can help boost subscriptions by 30%.

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Use Text to Increase Subscribers
Consider using text to join subscription services which allow consumers to send a text to your company with their email address to join your email subscription list. This can help increase subscriptions when people are at your location, at an event or see a marketing message with your text to email offer.

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Put Information on Joining Your Email List On All Business Collateral
Add opt-in offers to all of your printed business collateral including direct mail materials, newsletters, business cards, stationary, receipts, invoices, packaging slips and more. Include a strong message on why the customer should opt-in (remember coupons and special discounts work great) and you may see a big increase in your email subscribers.

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Develop a Contest
A contest is a great way to increase email subscribers quickly. Think about a great, unique prize that your customers would really want to win and promote the contest on your website, your social media pages and anywhere else you are advertising your company. Design a strong landing page that collects email addresses and you could see your email list increase very quickly.

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Conclusion – You can build your email subscriber list quickly by incorporating these five tips. However you decide to do it, remember that your email list can be an extremely valuable tool in gaining new customers, increasing sales, retaining customers and building brand loyalty.

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About eTargetMedia

eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues.  eTargetMedia’s services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services.

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Contact us to see how we can help you plan a successful email campaign:

Phone: 888.805.3282

Email: info@eTargetMedia.com

Web: www.eTargetMedia.com

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Everyone has heard the expression “content is king” when it comes to modern digital marketing. While it’s true that having fresh content on your website will help with SEO, it truly is only part of a broader marketing strategy and not an entire strategy itself. Simply creating content and expecting people to find and share it is a recipe for a failed campaign.

eTargetMedia can help you to integrate content marketing into a direct marketing strategy. By leveraging the content in intelligent ways, you’ll get the most out of the blog posts, videos, and other content you are creating and use it to create new sales opportunities. Here a few ways that you can do that:

Include Content In Your Email Marketing

Your email marketing campaigns don’t just need to focus on advertising your company. If you can provide useful information to customers, you’ll build credibility with them and make them more likely to click through to your site. You’ll also increase the likelihood that they forward the message to friends. eTargetMedia can help you to integrate your existing content into your emails in a powerful fashion.

Have Links to Social Media in Your Emails

If you are doing content marketing, you should be sharing your content on social media sites. Make sure that your emails have links to your profiles on sites like Facebook, Twitter or LinkedIn. This can increase your followers and make it easier to share content with them as it is posted.

Target Your Content to Customer Segments

When you are creating content, think about who the target audience is for your pieces. Knowing this will make it easier for you to send this content via email newsletters to exactly the right people.

eTargetMedia scored a perfect 100 for data card quality in NextMark’s Datacard Quality Report. Of the 176 list management companies that were analyzed for the report, eTargetMedia’s datacard portfolio was given a perfect score of 100, ranking among the best datacard portfolios in the industry. eTargetMedia consistently ranks in the top sports for NextMark’s Datacard Quality Report.

According to NextMark, the data card quality score is calculated by electronically analyzing more than 74,000 data cards. For each data card, a proprietary algorithm rates the quality of 13 key attributes. The list management company’s quality score is the average score of all data cards in their portfolio. eTargetMedia’s datacard portfolio consistently ranks with top recognitions and awards.

About eTargetMedia

eTargetMedia leads the industry in email list marketing solutions. eTargetMedia has the knowledge, experience, technology and insights to drive results, maximize your marketing dollars and improve your ROI. eTargetMedia can implement a comprehensive marketing and promotion strategy that will produce measurable results in traffic, customer acquisition, and revenues. eTargetMedia’s services include online and offline multi-channel and direct marketing solutions, including; Targeted Email Lists, Postal Lists, Email Append Services and Full Service Creative Solutions.