eTargetMedia – Winning Strategies for Holiday Email Campaigns

holiday-shopping

4 Do’s and Don’ts for Holiday Email Marketing Success

The holidays are the busiest time of the year for both consumers and brands. Consumers are busy shopping and brands are in full gear invading consumer’s inboxes with holiday promotions. With so many holiday emails being sent, how can brands stand out, get noticed and make an impact on their audience?

Successful holiday email campaign planning should start early but even if you are late to the game, there are a number of strategies you can implement quickly into your campaigns to make sure your holiday emails are engaging your customers and prospects.

Here are our holiday email marketing do’s and don’ts that can help you win at the holiday email marketing game.

DO USE SHORT SUBJECT LINES THAT MOTIVATE AN OPEN

The subject line is the most important element of an email message. It gives consumers the deciding factor on whether they are going to open the email message or not. Consumers prefer short subject lines with research showing that subject lines containing four to five words receive the highest engagement and open rates.

DO PREACH YOUR DIFFERENCES

With so many holiday emails and shopping choices, it’s important to constantly remind your customers and audience of why they should choose to shop with you and not go to another store. If you offer free shipping, free returns, extended returns, price guarantees, or value added services, include these in your email messages so customers are aware of them.

DO INCLUDE A PROMOTIONAL OFFER

Holiday shoppers are looking for discounts and sales in their emails. Offering special gifts with purchases, exclusive sales for email subscribers, in-store only discounts and limited time offers can help motivate customers to make a purchase from you and keeps consumers opening their emails through the holiday season.

DO OPTIMIZE FOR MOBILE

It should be no surprise that mobile email open rates have surpassed desktop email opens and click through rates on mobile and desktop devices are about equal. Optimizing your email creative for mobile devices helps deliver the best user experience across all devices and platforms.

DON’T BLOW UP THE INBOX

While it can be tempting to send out emails everyday, research shows that customer engagement actually drops with higher send frequencies. Data shows that brands who send one email per week had the highest engagement rates compared to brands who sent out two to three emails a week.

DON’T WAIT UNTIL THE LAST MINUTE

Many consumers start their holiday shopping early so don’t wait until the last minute to send out your holiday email campaigns. If you are trying to target last minute shoppers, it’s still a good strategy to start sending out your email messages early with follow up offers later in the season.

DON’T FORGET CALLS TO ACTION

Sometimes the most overlooked but most important element of the email message is the call to action. A strong call to action can help motivate consumers to take the next step. The email message should include multiple calls to action to help increase customer engagement.

DON’T FORGET TO PERSONALIZE

With all the data you can gather from customers today, marketers are sitting on a goldmine of information that can be leveraged to send personalized, relevant and timely email messages. Don’t do a batch and blast holiday campaign. Personalize your holiday offers to boost engagement.

eTargetMedia’s Email List Database Grows to 200 Million Consumers and 15 Million + Business Professionals, Adding Additional Selects and Targeting Capabilities

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that it’s email marketing list database has grown to over 200 million consumers and 15 million + business decision makers this year. The email database has increased by over 50 million consumers and now includes a multitude of additional selects and targeting capabilities, including more demographic, psychographic, and lifestyle selects than ever before.

eTargetMedia’s proprietary database includes virtually every U.S. household and U.S. Business, including extensive data that spans demographics, psychographics, geographics, lifestyle choices, shopping habits, spend behavior, and beyond. The database contains only opt-in subscribers and is fully CAN-SPAM compliant.

“We are constantly working on adding responsive, opt-in consumers and business professionals to our email list database,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our email database now includes more selectivity and diversity than ever before. With our unrivaled consumer and B2B data, we can help marketers find the perfect target audience at a level that other companies can’t.”

eTargetMedia’s targeted email marketing campaigns help companies across a variety of industries reach and acquire new potential customers, increase sales and improve their email ROI. eTargetMedia has 20 years of experience in the industry and has managed successful email and direct mail campaigns for some of the world’s top brands including Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more.

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com.

8 Statistics that Prove Email Marketing is Alive and Growing

8statsemail-headerEmail marketing has been around a long time and it’s success continues to grow year after year. According to the latest Email Statistics Report from the Radicati Group, people will send and receive 281 billion emails per day this year and 3.8 billion email users are expected worldwide by the end of the year. According to the DMA, more than 85% of US adults use email and 99% of those users use it everyday. Email is the preferred communication tool for both marketers and consumers with consumers stating that they prefer email for communicating with the brands that they do business with over all other marketing channels. Email marketing is evolving and email marketers will continue to see great performance and opportunities ahead of them. Here are our top 8 statistics that prove email marketing is alive and growing.

1 Email Marketing Delivers a Strong ROI
According to a report by the DMA and Demand Metric, email delivers a median ROI of 122%, which is more than four times higher than other marketing channels including social media at 28%, direct mail at 27%, paid search at 25% and display advertising at 18%.

2 Email Has the Lowest Cost Per Acquisition
According to the DMA’s Statistical Fact Book, email has the lowest CPA per dollar spent at $10.23. Email’s CPA also beat social media at $21.95, direct mail at $23.75, paid search at $21.50 and display advertising at $19.50.

3 Email Open Rates Are Increasing Steadily Year After Year
Email open rates have increased steadily over the past six years. Email open rates are the strongest they have ever been at 28.8%, according to the North American Email Benchmarks and Trends Report.

4 Email Is an Important Tool for Attracting New Customers
Email marketing is the single most important channel for attracting new customers. Email has the highest acquisition rate of all digital and offline marketing channels at 87%, according to a study from NAPCO Research & Target Marketing

5 Email Has the Highest Customer Retention Rates of All Digital and Offline Marketing
Email marketing delivers the highest customer retention rates at 90%, out-performing all other marketing channels including TV, radio, direct mail, mobile marketing, search, digital media and social media marketing, according to NAPCO Research & Target Marketing.

6 Millennials Prefer Email When Connecting with Brands
Over 73% of millennials chose email as their preferred communication method when connecting with the brands they do business with. Millennials even stated that they prefer connecting with brands through email over social media, according to a study from Adestra.

7 Mobile Email Opens Have Grown by 180% in the Past Three Years
The increase in smart phone use is helping email to evolve and stay relevant in today’s mobile world. More email is read on mobile devices than on desktop email clients. Over 55% of email opens occur on smart phones and tablets which is an increase of over 180% in the past three years.

8 Email Has the Largest Reach
Over 3 Billion email accounts are in use today and email is used across all generations. There’s no marketing channel with a wider reach than email.

Email is getting smarter everyday and shows no signs of slowing down. Email will continue to improve and continue to deliver strong ROI and results in the future. As more investments are made in the technology, email will get even better and be even more effective for both marketers and consumers. Visit us online at http://www.etargetmedia.com.

Watch our new video to learn more about eTargetMedia and the benefits of email marketing.

 

eTargetMedia stands for excellence in email marketing solutions. We have over 20 years of industry expertise and deliver strategic and impactful results to our clients. We are a long-term DMA Trusted Member and are Fully CAN-SPAM compliant. Our company has an unmatched commitment to email strategy and execution that is unrivaled in the industry.

eTargetMedia brings together multi-channel marketing solutions that include a combination of superior data, excellent customer service, cutting edge technology and engaging creative solutions that help clients across all industries better identify and understand their customers, build brand loyalty, drive traffic of highly qualified leads and increase sales, revenue and ROI.

When you work with eTargetMedia, you get the hands on and personal service of a boutique agency with the highest quality data and email technology found in the industry.

Think Email is Dead? Think Again!

Email ROI beats all other digital marketing channels. eMarketer reports that email marketing produces the highest ROI at 122% which is over four times higher than other marketing channels including social media, search, and display ads. Email marketing also has the highest customer acquisition rates and delivers the highest conversion rates of any media.

Contact eTargetMedia today to find out how we can help you build a successful email strategy that increases sales and ROI. Call us at 1-800-805-3282, email us at info@eTargetMedia.com or visit us online at www.eTargetMedia.com.

 

 

 

Email or Postal Mail? Integrate them Both to Maximize Results!

Every smart marketer knows that email marketing is the top digital marketing channel, producing the highest median ROI at 122%, according to eMarketer. Email also has the highest customer acquisition and retention rates as well as the highest click through rates. Email is a strong revenue producer that can take your digital marketing strategy to the next level but what about direct mail?

Direct Mail Remains Alive

Direct mail also has the potential to deliver leads, sales and a high return on investment. According to the DMA, the spend on direct mail is up and this may be due to the fact that marketers are coming to the realization that integrating a direct mail campaign with your email and digital marketing strategy can help your overall marketing efforts succeed even further. Direct mail has a great impact because it offers a tangible experience for the customer but the most successful marketing campaigns deliver multiple exposures to the same messaging in a wide variety of channels so the direct mail strategy can reinforce your digital strategy and vice versa.

How to Integrate Email and Postal Mail

Consumers are on multiple platforms everyday. Marketing campaigns that integrate direct mail with one or more digital media can experience a 118% lift in response rate compared to using direct mail only. Brands should integrate the same content within their email and postal campaigns so the messaging resonates with the customer across all digital and traditional channels, keeping the customer engaged throughout the campaign. Some strategies that can help email and direct mail work together include using direct mail to connect with email non-responders, using direct mail to prospect customers and then following up with an email, and injecting direct mail into automated email campaigns which could include sending a postcard or mailer to a prospect after an email results in a landing page sign up, download or sale.

Visit eTargetMedia at http://www.eTargetMedia.com for more information.

Email Marketing Sees Growth in 2017

eTarget Media Email Marketing Growth

Email marketing has seen strong growth over the past few years and a new survey by Email On Acid shows that marketers will continue to devote additional resources to the digital marketing industry’s strongest performer in 2017. Email on Acid surveyed over 3,000 email marketers including email developers, account managers and marketing managers to evaluate how they will spend their time and money on email marketing this year. 87% of the email marketers that were polled in the survey said they plan to invest more money in email marketing this year while 74% said they planned to increase the time they spend on email campaigns in 2017.

How Additional Budget Will Be Spent

Over 50% of companies surveyed said they would spend the additional email budget on email technology and tools. Email design and development, email list growth and adding staff to the email marketing team are additional areas that would see increased investments. A majority of the email marketers stated they would increase their email budgets to develop more personalized and dynamic email content so they could make their email campaigns more engaging to their audience.

Reap the Rewards of Email Marketing

Email is still the most preferred method of communication for many businesses as well as consumers who prefer to be contacted by companies through email. Email is easy to implement, accessible from any device, direct, timely, and trackable. In addition, email has the highest ROI of any digital marketing channel, but the lowest spend and email remains a strong revenue driver in 2017.

Email is Stronger and More Powerful Than Ever

Think email marketing is dead? Think again! Email marketing is still one of the most powerful digital marketing channels and email marketing success rates are stronger than ever. Email marketing is the only marketing channel that delivers a $44 to $1 return on investment and has the highest customer engagement rates of any marketing strategy.

Watch our new video! eTargetMedia’s – 5 Tips for Writing Effective Email Marketing Messages

One of the most important elements of any email marketing campaign is writing effective marketing messages that are optimized to engage your customers and generate results. You will drive more leads/sales from your email messages if your email message is relevant to your customers needs and shopping preferences and has a purpose to motivate the customer to act on your email. Things like prominent call to actions, email personalization and engaging subject lines can all help boost your email marketing campaigns. Here are the 5 most important tips for writing effective email marketing messages.

 

eTargetMedia – 5 Tips for Writing Effective Email Marketing Messages

56657448 - banner for business email marketing content

One of the most important elements of any email marketing campaign is writing effective marketing messages that are optimized to engage your customers and generate results. You will drive more leads/sales from your email messages if your email message is relevant to your customers needs and shopping preferences and has a purpose to motivate the customer to act on your email. Things like prominent call to actions, email personalization and engaging subject lines can all help boost your email marketing campaigns. Here are eTargetMedia’s 5 most important tips for writing effective email marketing messages.

b1Get to the Point
Make sure your email marketing messages have a clear purpose. Your email copy should be short and to the point to optimize customer engagement. Email inboxes are more crowded than ever so it’s really important to grab your customer’s attention with concise offers that clearly outline what you are trying to pitch.

 

b2Use Engaging Subject Lines
Entice your customers with an engaging subject line. Your subject line is the driving force behind whether your email recipients open your message or not. You need to create powerful subject lines that will motivate your customers to open the email. If your subject line fails to grab your customer’s attention, they may automatically delete the email and even if they open it, they may not give it their full attention.

 

b3Personalize Your Email Marketing Messages
Include personalized content in your email marketing messages to make the email recipient feel like they are important to your business. This could include adding the person’s first name or a special promotion that is unique to them. You can also use customer segmenting to customize content to different consumer clusters. This can go a long way towards building customer brand loyalty.

 

b4Use Optimized Preheader Text as an Extension of Your Subject Line
Preheader text is the short line of text at the top of your email that follows the subject line when an email is viewed in the inbox. Many email clients display preheader text to summarize the email to the receiver before they open it. Consumers often use the subject line and preheader text to decide whether or not to open your campaign. Keep your preheader text between 40-50 characters and make it compelling.

 

b5Include a Strong Call to Action
The most successful emails include strong call to actions (CTAs). Make sure your email recipients know what you want them to do. Action verbs such as click here, order now, shop now, call now or sign up will encourage your customers to take the next step. Also, make sure you put your call to action in a prominent place and test different CTAs to see what generates the highest results.

 

eTargetMedia has the knowledge and experience to implement a comprehensive email marketing strategy that will produce measurable results in traffic, customer acquisition, and revenues. eTargetMedia’s services include online and offline direct marketing, including; Targeted Email Lists, Postal Lists, Email Append and Creative Services. Learn more at www.eTargetMedia.com

Improve Your Subject Lines and Increase Open Rates

increase-open-rates-improve-subjects

Email marketing is stronger than ever, delivering the highest engagement, acquisition, retention and conversion rates of any digital marketing strategy. The key for any company to achieve email success is standing out from the crowd with strong email subject lines, creative headlines and personalized content that resonates with consumers. The first goal of any email campaign is to get consumers to open the email and one of the most important elements of measuring your email campaign success is tracking your email open rates. Here are 6 ways to motivate your subscribers to open your email messages.

b1Create Engaging Subject Lines
Your subject line is the customer’s first impression of any email message. The subject line needs to engage customers to motivate them to open your email. A/B splits and creative testing are the most effective ways to create strong, engaging subject lines that resonate with customers. Aim for a short and personalized subject line and test, test, test.

 

b1Personalize Your From Lines
Email recipients check email from lines to see if they know the person sending the message. Using a company name for the from line is a great way to reach customers who are already familiar with you but consider using a person’s name from your company to make the from line more personal and increase chances of the email being opened.

 

b1Avoid Spam Filters
Email filters are becoming more sophisticated. If your message ends up in the spam folder, your open rates will be severely affected. Avoid using subject lines that will trigger spam filters. Don’t use subject lines in ALL CAPS or the words free, sale, deal, discount, coupon or special offer.

 

b1Segment Your Email Lists
Segmenting your email list can help ensure that you are sending relevant content to email subscribers. You can segment your list by purchasing preferences, interests, time since last purchase and more. By segmenting your list into groups of similar customers, you’ll be able to send highly relevant content to each subscriber group and improve your open rates.

 

b1Write Directly to Your Customer
Emails are much more likely to be opened if it sounds like the email is written directly to the customer. Use the email recipient’s first name in your subject line or email opening to increase open and engagement rates. This level of familiarity will keep your customers opening your email messages in the future.

 

etargetMedia-06Optimize Your Email Send Time
You must know your target audience’s email habits to determine what the best time to reach them is. The middle of the week during business hours is typically the best time to reach consumers with targeted email messages. Track your email data including open rates to determine email open and engagement patterns that will lead to open rate success.

 
Incorporate these strategies into your next email marketing campaign to improve your open rates, increase customer engagement and conversions and maximize your ROI.