Watch our new video to learn more about eTargetMedia and the benefits of email marketing.

 

eTargetMedia stands for excellence in email marketing solutions. We have over 20 years of industry expertise and deliver strategic and impactful results to our clients. We are a long-term DMA Trusted Member and are Fully CAN-SPAM compliant. Our company has an unmatched commitment to email strategy and execution that is unrivaled in the industry.

eTargetMedia brings together multi-channel marketing solutions that include a combination of superior data, excellent customer service, cutting edge technology and engaging creative solutions that help clients across all industries better identify and understand their customers, build brand loyalty, drive traffic of highly qualified leads and increase sales, revenue and ROI.

When you work with eTargetMedia, you get the hands on and personal service of a boutique agency with the highest quality data and email technology found in the industry.

Think Email is Dead? Think Again!

Email ROI beats all other digital marketing channels. eMarketer reports that email marketing produces the highest ROI at 122% which is over four times higher than other marketing channels including social media, search, and display ads. Email marketing also has the highest customer acquisition rates and delivers the highest conversion rates of any media.

Contact eTargetMedia today to find out how we can help you build a successful email strategy that increases sales and ROI. Call us at 1-800-805-3282, email us at info@eTargetMedia.com or visit us online at www.eTargetMedia.com.

 

 

 

Email or Postal Mail? Integrate them Both to Maximize Results!

Every smart marketer knows that email marketing is the top digital marketing channel, producing the highest median ROI at 122%, according to eMarketer. Email also has the highest customer acquisition and retention rates as well as the highest click through rates. Email is a strong revenue producer that can take your digital marketing strategy to the next level but what about direct mail?

Direct Mail Remains Alive

Direct mail also has the potential to deliver leads, sales and a high return on investment. According to the DMA, the spend on direct mail is up and this may be due to the fact that marketers are coming to the realization that integrating a direct mail campaign with your email and digital marketing strategy can help your overall marketing efforts succeed even further. Direct mail has a great impact because it offers a tangible experience for the customer but the most successful marketing campaigns deliver multiple exposures to the same messaging in a wide variety of channels so the direct mail strategy can reinforce your digital strategy and vice versa.

How to Integrate Email and Postal Mail

Consumers are on multiple platforms everyday. Marketing campaigns that integrate direct mail with one or more digital media can experience a 118% lift in response rate compared to using direct mail only. Brands should integrate the same content within their email and postal campaigns so the messaging resonates with the customer across all digital and traditional channels, keeping the customer engaged throughout the campaign. Some strategies that can help email and direct mail work together include using direct mail to connect with email non-responders, using direct mail to prospect customers and then following up with an email, and injecting direct mail into automated email campaigns which could include sending a postcard or mailer to a prospect after an email results in a landing page sign up, download or sale.

Visit eTargetMedia at http://www.eTargetMedia.com for more information.

eTargetMedia – Email Marketing Helps Build a Successful Cross Promotion Strategy

eTargetMedia released a new report that outlines how email marketing can help build a successful cross promotion strategy for brands across all industries. Every business wants to attract new customers and there is no channel as powerful as email marketing in building strong customer relationships and growing a loyal following. The report includes tips on how to integrate email marketing into a brand’s cross promotion strategy to build a brand’s online and social media influence.

Email marketing is the strongest marketing channel when it comes to customer acquisition and sales with a 44:1 ROI or $44 for every $1 spent, according to the DMA. Most consumers make their buying decisions based on information from multiple channels so using email as a part of a cross promotion strategy gives brands more power in reaching new customers and can take a brand’s marketing to the next level.

Brands who are interested in learning more about how to use email marketing to build a successful cross promotion strategy can download the report at http://www.eTargetMedia.com. Included in the report are tips on how to write attractive headlines and subject lines, how to encourage people to sign up for your email lists via social media, how to correctly integrate social media profiles into email marketing messages and much more.

http://www.prweb.com/releases/etargetmedia/email-marketing-strategy/prweb14563986.htm

Email Marketing Sees Growth in 2017

eTarget Media Email Marketing Growth

Email marketing has seen strong growth over the past few years and a new survey by Email On Acid shows that marketers will continue to devote additional resources to the digital marketing industry’s strongest performer in 2017. Email on Acid surveyed over 3,000 email marketers including email developers, account managers and marketing managers to evaluate how they will spend their time and money on email marketing this year. 87% of the email marketers that were polled in the survey said they plan to invest more money in email marketing this year while 74% said they planned to increase the time they spend on email campaigns in 2017.

How Additional Budget Will Be Spent

Over 50% of companies surveyed said they would spend the additional email budget on email technology and tools. Email design and development, email list growth and adding staff to the email marketing team are additional areas that would see increased investments. A majority of the email marketers stated they would increase their email budgets to develop more personalized and dynamic email content so they could make their email campaigns more engaging to their audience.

Reap the Rewards of Email Marketing

Email is still the most preferred method of communication for many businesses as well as consumers who prefer to be contacted by companies through email. Email is easy to implement, accessible from any device, direct, timely, and trackable. In addition, email has the highest ROI of any digital marketing channel, but the lowest spend and email remains a strong revenue driver in 2017.