eTargetMedia Announces Predictions for Email Marketing Success in 2019

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eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced their 2019 annual predictions for email marketing success in the new year. As we head in to the new year, most marketing budgets have refilled giving brand marketers a chance to refresh and re-strategize their email marketing campaigns.

eTargetMedia announces their annual predictions for email marketing success to inform marketers of the trends and developments that will take over the email marketing industry over the next 12 months as well as providing a review of upcoming email marketing trends. Among this year’s trends are advancements in email marketing personalization, increased interactive content, the growth of mobile email sales and the increase of authentic email marketing brand experiences.

  • Email Personalization – Email personalization advancements will allow marketers to put targeted content in front of the right consumers at the right time. Consumers are expecting quality content now more than ever and personalization is the key to delivering engaging email content to consumers.
  • Mobile Email Sales – Over the last couple of years, data proved that consumers were cautious about purchasing items through mobile devices because of security concerns. That trend is changing with current data proving that consumers have embraced mobile e-commerce and are now placing orders (including bigger ticket items) on their smart phones and tablets. In 2019, it will be more common for consumers to purchase products on mobile devices so email marketers will need to adopt their email strategy and develop emails with detailed product content and mobile responsive transactional elements.
  • Increased Interactive Content – Interactive content is predicted to advance in 2019 giving subscribers an opportunity to engage and interact with emails more. Interactive content may include transactional emails with features like add to cart buttons, book hotels, take a poll, play a game, follow social media sites, watch videos and more. The interactive elements can help boost sales and build brand loyalty.
  • Authentic Email Marketing Brand Experiences – Email marketing will deliver more authentic brand experiences in 2019. Trust in social media is fading due to recent scandals including sketchy data and privacy practices. Consumers are also aware of how much social media influencers are getting paid as well as understanding how easy it is to post fake news on social media sites. This mistrust in social media will give email marketers the perfect opportunity to connect with consumers in a more authentic way and allow consumers to connect directly with the brand.

“In the new year, we are going to see more personalized content delivered through email marketing, including more interactive content as well as more authentic brand experiences,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Email marketing messages can deliberately be designed to react to customer behavior and deliver content that piques subscriber’s interests more. This innovation in technology will enable marketers to execute email marketing campaigns that perform better and more efficiently.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com.

eTargetMedia – Winning Strategies for Holiday Email Campaigns

holiday-shopping

4 Do’s and Don’ts for Holiday Email Marketing Success

The holidays are the busiest time of the year for both consumers and brands. Consumers are busy shopping and brands are in full gear invading consumer’s inboxes with holiday promotions. With so many holiday emails being sent, how can brands stand out, get noticed and make an impact on their audience?

Successful holiday email campaign planning should start early but even if you are late to the game, there are a number of strategies you can implement quickly into your campaigns to make sure your holiday emails are engaging your customers and prospects.

Here are our holiday email marketing do’s and don’ts that can help you win at the holiday email marketing game.

DO USE SHORT SUBJECT LINES THAT MOTIVATE AN OPEN

The subject line is the most important element of an email message. It gives consumers the deciding factor on whether they are going to open the email message or not. Consumers prefer short subject lines with research showing that subject lines containing four to five words receive the highest engagement and open rates.

DO PREACH YOUR DIFFERENCES

With so many holiday emails and shopping choices, it’s important to constantly remind your customers and audience of why they should choose to shop with you and not go to another store. If you offer free shipping, free returns, extended returns, price guarantees, or value added services, include these in your email messages so customers are aware of them.

DO INCLUDE A PROMOTIONAL OFFER

Holiday shoppers are looking for discounts and sales in their emails. Offering special gifts with purchases, exclusive sales for email subscribers, in-store only discounts and limited time offers can help motivate customers to make a purchase from you and keeps consumers opening their emails through the holiday season.

DO OPTIMIZE FOR MOBILE

It should be no surprise that mobile email open rates have surpassed desktop email opens and click through rates on mobile and desktop devices are about equal. Optimizing your email creative for mobile devices helps deliver the best user experience across all devices and platforms.

DON’T BLOW UP THE INBOX

While it can be tempting to send out emails everyday, research shows that customer engagement actually drops with higher send frequencies. Data shows that brands who send one email per week had the highest engagement rates compared to brands who sent out two to three emails a week.

DON’T WAIT UNTIL THE LAST MINUTE

Many consumers start their holiday shopping early so don’t wait until the last minute to send out your holiday email campaigns. If you are trying to target last minute shoppers, it’s still a good strategy to start sending out your email messages early with follow up offers later in the season.

DON’T FORGET CALLS TO ACTION

Sometimes the most overlooked but most important element of the email message is the call to action. A strong call to action can help motivate consumers to take the next step. The email message should include multiple calls to action to help increase customer engagement.

DON’T FORGET TO PERSONALIZE

With all the data you can gather from customers today, marketers are sitting on a goldmine of information that can be leveraged to send personalized, relevant and timely email messages. Don’t do a batch and blast holiday campaign. Personalize your holiday offers to boost engagement.

eTargetMedia’s Email List Database Grows to 200 Million Consumers and 15 Million + Business Professionals, Adding Additional Selects and Targeting Capabilities

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that it’s email marketing list database has grown to over 200 million consumers and 15 million + business decision makers this year. The email database has increased by over 50 million consumers and now includes a multitude of additional selects and targeting capabilities, including more demographic, psychographic, and lifestyle selects than ever before.

eTargetMedia’s proprietary database includes virtually every U.S. household and U.S. Business, including extensive data that spans demographics, psychographics, geographics, lifestyle choices, shopping habits, spend behavior, and beyond. The database contains only opt-in subscribers and is fully CAN-SPAM compliant.

“We are constantly working on adding responsive, opt-in consumers and business professionals to our email list database,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our email database now includes more selectivity and diversity than ever before. With our unrivaled consumer and B2B data, we can help marketers find the perfect target audience at a level that other companies can’t.”

eTargetMedia’s targeted email marketing campaigns help companies across a variety of industries reach and acquire new potential customers, increase sales and improve their email ROI. eTargetMedia has 20 years of experience in the industry and has managed successful email and direct mail campaigns for some of the world’s top brands including Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more.

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com.