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Email Marketing Strategies For Your Most Successful Black Friday Ever!

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Black Friday is one of the most important shopping events of the year, offering email marketers a unique opportunity to engage with their audience and drive sales. To make your Black Friday email marketing campaign a success, here are key strategies you can implement to maximize engagement and conversions.

Start Early with Teaser Campaigns

The days leading up to Black Friday are crucial for building anticipation. Begin your email campaign weeks in advance with teaser emails that generate excitement about your upcoming deals. Teaser emails not only spark excitement but also help segment your audience based on their engagement for more targeted future emails. Consider offering early-bird access to a select group of customers who engage with your teaser emails, creating a sense of exclusivity and urgency.

Segment Your Audience for Personalized Offers

Personalization is key to driving higher engagement. Segment your email list based on customer behavior, preferences, and purchase history. Send tailored offers that are relevant to each segment, whether it’s a discount on a product they’ve previously viewed or a special deal for loyal customers.

Feature Attention-Grabbing Subject Lines

Subject lines play a vital role in email open rates, especially on Black Friday when competition is fierce. Keep your subject lines clear and urgent. Adding elements of FOMO (Fear of Missing Out) can boost open rates.

Create a Sense of Urgency with Limited-Time Offers

Urgency is one of the most powerful motivators for Black Friday shoppers. Incorporate countdown timers into your emails to show how much time is left before the sale ends. Highlight “products are going fast” or “while supplies last” to increase the urgency.

Offer Exclusive Discounts and Incentives

Make your subscribers feel special by offering exclusive discounts that are only available through your email campaign. This can be an early-access offer, free shipping, or an additional discount on Black Friday deals.

Send Reminder and Last-Chance Emails

As Black Friday nears its end, send out final hours and last-chance emails to drive last-minute purchases. These emails should emphasize the time-sensitive nature of the sale and use strong CTAs like shop now before the sale is gone.

Learn more about our Black Friday email marketing solutions at https://etargetmedia.com.

eTargetMedia Ranked #1 For Data Card Quality

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eTargetMedia, a leading email marketing company, has been Ranked #1 again for Top List Managers For Data Card Quality by NextMark. eTargetMedia has consistently Ranked #1 for the 100-249 lists category and has enjoyed this prestigious recognition for over 10 years. NextMark ranks the top list managers by the quality of their data card portfolios. The data card quality score is calculated by analyzing over 74,000 data cards and rating the datacard quality on 13 key attributes, including how often the datacards are updated, base list price, list description, list source, list segmentation, list selects, geography selects, list categorization, contact information and more.

eTargetMedia oers over 200+ data lists with over 200 million email records to reach a wide variety of audiences with precision targeting. Our comprehensive lists oer an unrivaled range of selectivity to help you zero in on the right prospects with precision. Our email marketing experts have an unmatched commitment to client success and we oer the very best email marketing, display advertising, postal marketing, email append and creative solutions to clients. As a DMA Member and Certified ANA Marketing Professional company, we adhere to the best practices and industry guidelines. Our meticulous list hygiene keeps our database among the most responsive on the market. View all of our targeted lists online at: http://lists.etargetmedia.com.

eTargetMedia Launches Display Ads Retargeting Solution to Complement Precision Targeted Email Marketing Campaigns

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eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email marketing campaigns. eTargetMedia offers one of the most comprehensive email marketing solutions in the industry with top notch list hygiene methods that ensure the highest quality data available. The new display ads retargeting solution will allow marketers to distribute precision targeted email marketing messages to their clients and follow up the email campaign with cross-channel retargeting display ads.

eTargetMedia’s cross-channel marketing platform makes it easy for marketers to deliver personalized promotional messages to clients through both targeted email marketing campaigns and display ads on popular websites. Delivering marketing campaigns to the right people at the right time is critical to the sales process and eTargetMedia’s campaigns allow marketers to distribute their marketing messages to email inboxes and across the web. eTargetMedia helps leading brand marketers identify their audiences, precision target them with the right marketing messages and then track campaign performance with audience insights and optimization strategies.

Email marketing is the most effective channel for reaching customers online and by incorporating retargeted display ads, marketers can now extend their reach even further and continue to communicate their marketing messages to clients across multiple marketing channels. Email marketing continues to outperform all other digital marketing channels and is the preferred marketing medium among both marketers and consumers. Email delivers an average of $44 ROI for every $1 spent and consistently achieves the highest ROI, according to the Data and Marketing Association (DMA). Email marketing also delivers up to 40 times the customer acquisition rate than social media.

“We are excited to bring our proven and comprehensive display ads retargeting solution to our clients,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our results-driven, precision-targeted email marketing campaigns combined with our new retargeting display ad solution delivers a robust, cross-channel digital marketing platform that will help marketers build more profitable relationships with clients. Our large agency digital marketing services combined with our high end boutique personalized attention to each and every client has helped us build long-term relationships with the leading brands across the country.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia works with some of the world’s most popular and successful brands to develop targeted email marketing campaigns that drive traffic, sales, revenue and ROI. eTargetMedia is a member of the Association of National Advertisers (ANA). Visit the eTargetMedia website to learn more.

Even During Challenging Times, Now is a Great Time to Advertise!

During these unprecedented times, many marketers may consider cutting their advertising budgets due to fears of recession. Some data is showing that the United States may already be in a recession but economists expect this recession to be short-lived. Many economists believe that the U.S. economy will rebound in Q3 and Q4 of this year. This means that now is the perfect time to advertise and is especially important for businesses who serve essential products to consumer and B2B markets.

Studies prove that there are many advantages of increasing ad budgets during weaker economies. Advertisers that grow their ad spending during recessions tend to increase sales and market share during the tough economic times and afterwards.

There are many reasons to advertise during economic slowdowns.

1. Advertising competition may decrease which helps brands cut through the advertising noise and if a brand cuts back on advertising dollars, the brand can lose share of mind

2. The cost of advertising may drop giving brands more opportunity to increase their advertising reach at a reduced cost

3. Brands can project corporate stability during tough economic times

Continuing to invest in brand advertising is extremely important even during uncertain economic times. Investing in a brand offers strong value to businesses and can help brands survive the long term even if current consumer demand patterns are reduced. Cutting advertising budgets during a recession is risky as it may provide some short-term profitability relief but the loss of market share will be difficult to regain when the economy recovers. The recovery of the economy is expected to be V-shaped so when all of the restrictions are finally lifted, there will likely be an increase in demand and smart businesses will be prepared to service their customers.

The unique environment of the current pandemic pushed many brands to connect with their customers digitally. From emails announcing vital information about store safety and closures to digital marketing campaigns that pushed customers to shop online instead of in retail locations, digital advertising excelled even during the unique economic and health crisis.

Many customers who typically shopped in retail stores were exposed to the ease of shopping online for the first time and these consumers may continue to purchase online in the future. This means that now is the perfect time to take advertising and marketing campaigns online with many consumers relying on email marketing to help them find the products and services they need during these difficult times. The natural tendency is for advertisers to want to cut back on advertising during a recession, but the brands that increase or maintain their ad budgets can increase their sales and market share for the long term.

Learn more at https://www.etargetmedia.com

Email Marketing Predictions for 2020 and Beyond

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With new annual marketing budgets starting, many email marketers are wondering how they can improve their email marketing campaigns. eTargetMedia announced their 2020 email marketing predictions that the company forecasts will drive email marketing trends in the new year.

Even with the popularity of social media, email still provides a unique set of benefits that other media channels struggle to match. There are many developments in email marketing that will help it remain the leader in digital marketing and eTargetMedia forecasts that email will propel to the top of every smart marketer’s campaign initiatives.

Here are eTargetMedia’s email predictions for 2020 and beyond:

Mobile Email Will Be More Important than Ever

Mobile browsing and mobile email have now surpassed desktop browsing in terms of traffic and email open rates. Across all digital marketing channels, marketers are realizing that websites and emails may need to be prioritized for mobile as we move into 2020 and not just optimized for mobile. Email marketers will need to make improvements to optimize for mobile emails including making copy easier to read on mobile devices, optimizing images for mobile and making the overall design and layout more friendly for mobile rendering.

Artificial Intelligence (AI) Will Change Email Marketing

Artificial intelligence may sound overwhelming when it comes to email marketing but in most cases AI in email marketing relates to the automation of email messages. Email marketing automation focuses on providing relevant content to a specific individual at the most relevant time.

Artificial intelligence in email marketing provides many benefits.

  • AI can help marketers improve personalization of content in future emails.
  • AI can provide a better understanding of customer behaviors and interests and thereforeautomatically create smarter segmentation groups.
  • AI can automate the email marketing workflow by triggering email messages and tailoring messagesfor the best email conversions.
  • AI can also be used to optimize email campaigns on the fly.

Interactive Emails will Become More Popular

In 2020, emails are expected to become more interactive. Interactive elements like email carousels, embedded video, drop down menus and other interactive features will be added to email messages making them more interactive in the inbox. In the new year, eTargetMedia predicts that email subscribers will be interacting more with emails before they reach the landing page.

Email marketing in 2020 should be all about creating a customer-centric experience. Brands need to realize that they can keep emails fresh and personalized by leveraging new email technologies, artificial intelligence, new design models and mobile optimized designs. The content of email in 2020 needs to be engaging, interactive, and personalized, all while respecting the user’s privacy and data.

Learn more at http://www.etargetmedia.com.

Build a Strong Brand Through Email Marketing Newsletters

In our social media focused world, marketers may be wondering if email marketing is an effective tool for branding. With the rise of Instagram and Facebook stories, many brands are investing money in their social media campaigns while overlooking the huge potential of branding through email marketing newsletters. It is time for marketers to realize that email newsletters can deliver huge potential for building a strong brand. Email newsletters are imperative to attract your audience’s attention, build your brand, increase customer engagement and increase conversion rates.

Here are the many elements that can help you build a strong brand through email marketing newsletters:

Establish Expertise

Email newsletters can help you brand yourself or your company as an industry leader and build credibility and confidence in your brand. Branding creates trust and can help you connect with your customers emotionally. By establishing expertise in your email marketing newsletters, you can position you or your company as an influencer and help build a loyal audience of brand followers.

Make the Brand Experience Consistent

Every element in your email newsletter should feature a consistent creative brand strategy including logos, copy, photos, images and even call to actions. A consistent design helps your audience to recognize your brand immediately. Another strategy that helps build your brand is sending out email newsletters on a regular basis and reinforcing your brand in every email communication. Maximize your email newsletter marketing efforts and maintain strong relationships with your customers through brand consistency.

Create a Unique Brand Experience

There is no limit to the value of branding in email newsletters. Let your unique brand image shine through quality content, imagery and copy. Consider why your company is unique and build your brand around that messaging. Branding is the way you establish an image of your company in your audiences’ mind. Developing unique and consistent experiences between your email newsletters, website, and other advertising channels will strengthen your brand and increase customer engagement.

Develop Your Brand‘s Voice

Creating a brand for your company is more than just creating a logo. It includes everything from following brand guidelines to featuring a consistent company tone of voice. This is a very crucial element of your email newsletter. All email newsletter content, from your subject line to your body copy to your CTAs, should follow your brand’s voice and be immediately identifiable to your audience. Your brand’s voice should include personality and intrigue your customers.

Include Engaging Content and Design

Create a captivating and engaging design to make your email newsletter stand out in the crowd and encourage your audience to do business with your brand. Your email newsletter should give your audience a better understanding of who you are. Building a strong brand following can help increase sales and drive conversions. Your results may not be immediate but building brand loyalty can pay off in the long run and create customers for life. Your email newsletter should leave a lasting impact on your audience and influence their purchasing decisions.

 

eTargetMedia Announces Predictions for Email Marketing Success in 2019

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eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced their 2019 annual predictions for email marketing success in the new year. As we head in to the new year, most marketing budgets have refilled giving brand marketers a chance to refresh and re-strategize their email marketing campaigns.

eTargetMedia announces their annual predictions for email marketing success to inform marketers of the trends and developments that will take over the email marketing industry over the next 12 months as well as providing a review of upcoming email marketing trends. Among this year’s trends are advancements in email marketing personalization, increased interactive content, the growth of mobile email sales and the increase of authentic email marketing brand experiences.

  • Email Personalization – Email personalization advancements will allow marketers to put targeted content in front of the right consumers at the right time. Consumers are expecting quality content now more than ever and personalization is the key to delivering engaging email content to consumers.
  • Mobile Email Sales – Over the last couple of years, data proved that consumers were cautious about purchasing items through mobile devices because of security concerns. That trend is changing with current data proving that consumers have embraced mobile e-commerce and are now placing orders (including bigger ticket items) on their smart phones and tablets. In 2019, it will be more common for consumers to purchase products on mobile devices so email marketers will need to adopt their email strategy and develop emails with detailed product content and mobile responsive transactional elements.
  • Increased Interactive Content – Interactive content is predicted to advance in 2019 giving subscribers an opportunity to engage and interact with emails more. Interactive content may include transactional emails with features like add to cart buttons, book hotels, take a poll, play a game, follow social media sites, watch videos and more. The interactive elements can help boost sales and build brand loyalty.
  • Authentic Email Marketing Brand Experiences – Email marketing will deliver more authentic brand experiences in 2019. Trust in social media is fading due to recent scandals including sketchy data and privacy practices. Consumers are also aware of how much social media influencers are getting paid as well as understanding how easy it is to post fake news on social media sites. This mistrust in social media will give email marketers the perfect opportunity to connect with consumers in a more authentic way and allow consumers to connect directly with the brand.

“In the new year, we are going to see more personalized content delivered through email marketing, including more interactive content as well as more authentic brand experiences,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Email marketing messages can deliberately be designed to react to customer behavior and deliver content that piques subscriber’s interests more. This innovation in technology will enable marketers to execute email marketing campaigns that perform better and more efficiently.”

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com.

eTargetMedia – Winning Strategies for Holiday Email Campaigns

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4 Do’s and Don’ts for Holiday Email Marketing Success

The holidays are the busiest time of the year for both consumers and brands. Consumers are busy shopping and brands are in full gear invading consumer’s inboxes with holiday promotions. With so many holiday emails being sent, how can brands stand out, get noticed and make an impact on their audience?

Successful holiday email campaign planning should start early but even if you are late to the game, there are a number of strategies you can implement quickly into your campaigns to make sure your holiday emails are engaging your customers and prospects.

Here are our holiday email marketing do’s and don’ts that can help you win at the holiday email marketing game.

DO USE SHORT SUBJECT LINES THAT MOTIVATE AN OPEN

The subject line is the most important element of an email message. It gives consumers the deciding factor on whether they are going to open the email message or not. Consumers prefer short subject lines with research showing that subject lines containing four to five words receive the highest engagement and open rates.

DO PREACH YOUR DIFFERENCES

With so many holiday emails and shopping choices, it’s important to constantly remind your customers and audience of why they should choose to shop with you and not go to another store. If you offer free shipping, free returns, extended returns, price guarantees, or value added services, include these in your email messages so customers are aware of them.

DO INCLUDE A PROMOTIONAL OFFER

Holiday shoppers are looking for discounts and sales in their emails. Offering special gifts with purchases, exclusive sales for email subscribers, in-store only discounts and limited time offers can help motivate customers to make a purchase from you and keeps consumers opening their emails through the holiday season.

DO OPTIMIZE FOR MOBILE

It should be no surprise that mobile email open rates have surpassed desktop email opens and click through rates on mobile and desktop devices are about equal. Optimizing your email creative for mobile devices helps deliver the best user experience across all devices and platforms.

DON’T BLOW UP THE INBOX

While it can be tempting to send out emails everyday, research shows that customer engagement actually drops with higher send frequencies. Data shows that brands who send one email per week had the highest engagement rates compared to brands who sent out two to three emails a week.

DON’T WAIT UNTIL THE LAST MINUTE

Many consumers start their holiday shopping early so don’t wait until the last minute to send out your holiday email campaigns. If you are trying to target last minute shoppers, it’s still a good strategy to start sending out your email messages early with follow up offers later in the season.

DON’T FORGET CALLS TO ACTION

Sometimes the most overlooked but most important element of the email message is the call to action. A strong call to action can help motivate consumers to take the next step. The email message should include multiple calls to action to help increase customer engagement.

DON’T FORGET TO PERSONALIZE

With all the data you can gather from customers today, marketers are sitting on a goldmine of information that can be leveraged to send personalized, relevant and timely email messages. Don’t do a batch and blast holiday campaign. Personalize your holiday offers to boost engagement.

eTargetMedia’s Email List Database Grows to 200 Million Consumers and 15 Million + Business Professionals, Adding Additional Selects and Targeting Capabilities

eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that it’s email marketing list database has grown to over 200 million consumers and 15 million + business decision makers this year. The email database has increased by over 50 million consumers and now includes a multitude of additional selects and targeting capabilities, including more demographic, psychographic, and lifestyle selects than ever before.

eTargetMedia’s proprietary database includes virtually every U.S. household and U.S. Business, including extensive data that spans demographics, psychographics, geographics, lifestyle choices, shopping habits, spend behavior, and beyond. The database contains only opt-in subscribers and is fully CAN-SPAM compliant.

“We are constantly working on adding responsive, opt-in consumers and business professionals to our email list database,” stated Harris Kreichman, Managing Partner of eTargetMedia. “Our email database now includes more selectivity and diversity than ever before. With our unrivaled consumer and B2B data, we can help marketers find the perfect target audience at a level that other companies can’t.”

eTargetMedia’s targeted email marketing campaigns help companies across a variety of industries reach and acquire new potential customers, increase sales and improve their email ROI. eTargetMedia has 25 years of experience in the industry and has managed successful email and direct mail campaigns for some of the world’s top brands including Mercedes Benz, Alcon, MetLife, Marriott, AARP, P&G, TGI Fridays, Anthem, Sony and more.

eTargetMedia, based in South Florida, provides Email Lists, Postal Lists, Data Append and Creative Solutions to a wide variety of direct marketing customers. eTargetMedia is a member of the Data and Marketing Association. Visit eTargetMedia online at http://www.eTargetMedia.com.

8 Statistics that Prove Email Marketing is Alive and Growing

8statsemail-headerEmail marketing has been around a long time and it’s success continues to grow year after year. According to the latest Email Statistics Report from the Radicati Group, people will send and receive 281 billion emails per day this year and 3.8 billion email users are expected worldwide by the end of the year. According to the DMA, more than 85% of US adults use email and 99% of those users use it everyday. Email is the preferred communication tool for both marketers and consumers with consumers stating that they prefer email for communicating with the brands that they do business with over all other marketing channels. Email marketing is evolving and email marketers will continue to see great performance and opportunities ahead of them. Here are our top 8 statistics that prove email marketing is alive and growing.

1 Email Marketing Delivers a Strong ROI
According to a report by the DMA and Demand Metric, email delivers a median ROI of 122%, which is more than four times higher than other marketing channels including social media at 28%, direct mail at 27%, paid search at 25% and display advertising at 18%.

2 Email Has the Lowest Cost Per Acquisition
According to the DMA’s Statistical Fact Book, email has the lowest CPA per dollar spent at $10.23. Email’s CPA also beat social media at $21.95, direct mail at $23.75, paid search at $21.50 and display advertising at $19.50.

3 Email Open Rates Are Increasing Steadily Year After Year
Email open rates have increased steadily over the past six years. Email open rates are the strongest they have ever been at 28.8%, according to the North American Email Benchmarks and Trends Report.

4 Email Is an Important Tool for Attracting New Customers
Email marketing is the single most important channel for attracting new customers. Email has the highest acquisition rate of all digital and offline marketing channels at 87%, according to a study from NAPCO Research & Target Marketing

5 Email Has the Highest Customer Retention Rates of All Digital and Offline Marketing
Email marketing delivers the highest customer retention rates at 90%, out-performing all other marketing channels including TV, radio, direct mail, mobile marketing, search, digital media and social media marketing, according to NAPCO Research & Target Marketing.

6 Millennials Prefer Email When Connecting with Brands
Over 73% of millennials chose email as their preferred communication method when connecting with the brands they do business with. Millennials even stated that they prefer connecting with brands through email over social media, according to a study from Adestra.

7 Mobile Email Opens Have Grown by 180% in the Past Three Years
The increase in smart phone use is helping email to evolve and stay relevant in today’s mobile world. More email is read on mobile devices than on desktop email clients. Over 55% of email opens occur on smart phones and tablets which is an increase of over 180% in the past three years.

8 Email Has the Largest Reach
Over 3 Billion email accounts are in use today and email is used across all generations. There’s no marketing channel with a wider reach than email.

Email is getting smarter everyday and shows no signs of slowing down. Email will continue to improve and continue to deliver strong ROI and results in the future. As more investments are made in the technology, email will get even better and be even more effective for both marketers and consumers. Visit us online at http://www.etargetmedia.com.