With new annual marketing budgets starting, many email marketers are wondering how they can improve their email marketing campaigns. eTargetMedia announced their 2020 email marketing predictions that the company forecasts will drive email marketing trends in the new year.
Even with the popularity of social media, email still provides a unique set of benefits that other media channels struggle to match. There are many developments in email marketing that will help it remain the leader in digital marketing and eTargetMedia forecasts that email will propel to the top of every smart marketer’s campaign initiatives.
Here are eTargetMedia’s email predictions for 2020 and beyond:
Mobile Email Will Be More Important than Ever
Mobile browsing and mobile email have now surpassed desktop browsing in terms of traffic and email open rates. Across all digital marketing channels, marketers are realizing that websites and emails may need to be prioritized for mobile as we move into 2020 and not just optimized for mobile. Email marketers will need to make improvements to optimize for mobile emails including making copy easier to read on mobile devices, optimizing images for mobile and making the overall design and layout more friendly for mobile rendering.
Artificial Intelligence (AI) Will Change Email Marketing
Artificial intelligence may sound overwhelming when it comes to email marketing but in most cases AI in email marketing relates to the automation of email messages. Email marketing automation focuses on providing relevant content to a specific individual at the most relevant time.
Artificial intelligence in email marketing provides many benefits.
- AI can help marketers improve personalization of content in future emails.
- AI can provide a better understanding of customer behaviors and interests and thereforeautomatically create smarter segmentation groups.
- AI can automate the email marketing workflow by triggering email messages and tailoring messagesfor the best email conversions.
- AI can also be used to optimize email campaigns on the fly.
Interactive Emails will Become More Popular
In 2020, emails are expected to become more interactive. Interactive elements like email carousels, embedded video, drop down menus and other interactive features will be added to email messages making them more interactive in the inbox. In the new year, eTargetMedia predicts that email subscribers will be interacting more with emails before they reach the landing page.
Email marketing in 2020 should be all about creating a customer-centric experience. Brands need to realize that they can keep emails fresh and personalized by leveraging new email technologies, artificial intelligence, new design models and mobile optimized designs. The content of email in 2020 needs to be engaging, interactive, and personalized, all while respecting the user’s privacy and data.
Learn more at http://www.etargetmedia.com.